Friday, April 17, 2015

Social Media Agencies & The Concept Of TV Timelines

By Katie Onson


There's no denying the fact that television is one of the most engaging media outlets in the world. I am sure that most will attest to such a fact, especially when you look at the various reality shows and dramas which gain the attention of various audiences. Twitter has recognized this, which has brought about a tool known as TV Timelines. Social media agencies, as well as related entities, can tell you why this very tool matters.

As an article on Mashable detailed, social media activity goes hand-in-hand with television. This is especially true when, according to Nielson, at least 15% of viewers enjoy TV more when they can go on particular networks and discuss these shows. After all, it's easy to see that heavy levels of engagement are done on these websites with other users. It adds to the enjoyment that people have of certain shows, which is a positive to say the least.

TV Timelines is seemingly designed to work off of these results, creating a mobile experience for smartphone and tablet users to get into. When you tweet with a show-centric hashtag in place, you'll be invited to try out TV Timelines, which will create a streamlined experience for you to get into. This will allow other tweets and relevant news to be presented in such a way that's clean, making for an uncluttered feed to receive content from.

There's no denying the fact that second-screen experiences, in TV or otherwise, are pretty engaging. TV Timelines is Twitter's way of getting involved, as social media agencies can clearly see, and I am sure that users will take to it initially. It's just a matter of how much engagement is done after the fact, since there is a long-term picture to take into consideration as well. Hopefully success is not only reached but overseen by firms along the lines of fishbat as well.

Hopefully TV Timelines will prove to be a profitable venture for Twitter. They know how popular TV is and just how much discussion occurs in relation to those shows. It's just a matter of harnessing that conversation and making certain that users receive as much news as possible. When this happens - and I am sure that others can agree - Twitter users will be that much more eager to keep utilizing TV Timelines when new episodes of their favorite shows air.




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