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While many generalize the world of copywriting, there are several distinct types of copywriting. Being able to write in several of these different styles can set writers apart and help them be more well-rounded. First-Search Engine Optimization is probably the most prominent of the types. There is constantly a need for writers in this area as websites fight over space on the internet. This type of writing is for promotion and sometimes it is informational. There are key words that the copywriter must include in his/her article. This is how the website is advertised and how it is search engine optimized.
First-There is the storytelling format that is often seen in blogs and sometimes on websites. Sometimes these entail real life events or challenges that readers can relate with. This story-telling format is very similar to any storytelling in general in that it requires an ability to paint a picture for the readers. This requires a strong voice and ability to use very descriptive words to get your point across. Second-Informative copywriting is a style that requires more detail. It is often used to teach a concept or just share information. Many find this style much more dry and boring at times but with the right wording informative copy can still be exciting.
Verbal learners prefer utilizing language. Whether spoken or written, words are more easily remembered by these individuals. Physical learners much prefer the hands on approach. They love to dig in, get dirty, and use their hands to help them retain what information they feel is necessary. Logical learners prefer a more mathematical approach, solving problems and retaining required information through the use of logic, systems, and reasoning.
Again, each of these styles do not represent the sole way that any person is able learn. During our childhood years we are much more physical and aural learners. As we grow, we tend to lean more toward verbal and logical learning styles. Additionally, certain fields of study and occupations are better suited to one style of learning.
This can mean a mixture of SEO and constantly updated copywriting that paints a picture for a company. Another route a company may choose to take is writing content that is more informative and meaningful, so as to bring more reliable customers. Creative copywriters often take these harder-to-tackle-jobs on because the company is really trying to build a name and reputation, not just get their name out there. This shows the difference between quality and quantity in the virtual world.
This is a major difference between a regular freelance writer or journalist and a copywriter. It takes a lot of creativity and an ability to research new things in order to write intelligently on them. Beyond creativity, copywriters should be well organized in their thinking process. This will allow them to tear through several projects while not getting burned out by the stress of it all. Overall these tend to be guidelines and as a copywriter gains an education through experience or schooling he/she will be able to see the difference in style and skill.
First-There is the storytelling format that is often seen in blogs and sometimes on websites. Sometimes these entail real life events or challenges that readers can relate with. This story-telling format is very similar to any storytelling in general in that it requires an ability to paint a picture for the readers. This requires a strong voice and ability to use very descriptive words to get your point across. Second-Informative copywriting is a style that requires more detail. It is often used to teach a concept or just share information. Many find this style much more dry and boring at times but with the right wording informative copy can still be exciting.
Verbal learners prefer utilizing language. Whether spoken or written, words are more easily remembered by these individuals. Physical learners much prefer the hands on approach. They love to dig in, get dirty, and use their hands to help them retain what information they feel is necessary. Logical learners prefer a more mathematical approach, solving problems and retaining required information through the use of logic, systems, and reasoning.
Again, each of these styles do not represent the sole way that any person is able learn. During our childhood years we are much more physical and aural learners. As we grow, we tend to lean more toward verbal and logical learning styles. Additionally, certain fields of study and occupations are better suited to one style of learning.
This can mean a mixture of SEO and constantly updated copywriting that paints a picture for a company. Another route a company may choose to take is writing content that is more informative and meaningful, so as to bring more reliable customers. Creative copywriters often take these harder-to-tackle-jobs on because the company is really trying to build a name and reputation, not just get their name out there. This shows the difference between quality and quantity in the virtual world.
This is a major difference between a regular freelance writer or journalist and a copywriter. It takes a lot of creativity and an ability to research new things in order to write intelligently on them. Beyond creativity, copywriters should be well organized in their thinking process. This will allow them to tear through several projects while not getting burned out by the stress of it all. Overall these tend to be guidelines and as a copywriter gains an education through experience or schooling he/she will be able to see the difference in style and skill.
About the Author:
Stevens Henager College provides on-campus and online opportunities in fields ranging Networking Program to Sales Management education. With eleven convenient locations in Utah and Idaho to help to reach career goals, or complete a degree online.
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