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Learning how to sell anything first means accepting that the good or service being sold and the customer to whom it is being sold are not the issue. The issue is the pitch itself. Anything can be sold by a smart salesperson. Here are some tips on how to make your sales pitches work no matter what the goods in question are.
The main focus of any sales pitch is the attention of the consumer. It is quite strange to look at how people spend their money. Consumers will often skip over products which could genuinely improve their lives and spend their cash on products which they never take out of the box. The difference is good marketing, plain and simple.
In many cases it is merely a question of getting the customer's attention. In today's world of multiple distractions and short attention spans things are far from straightforward. People these days go through life in a constant state of distraction, their attention switching focus mercilessly. Therefore central to any sales pitch is the need to command that attention and do it straight away.
A common technique for getting the customer's attention is the offer of something free. This should be both useful and relevant to the product being sold. A free sample is all well and good but putting in a bit more imagination here will pay greater dividends. Consider, for example, the selling of a health product.
A free booklet of health advice and tips is a great little piece of bait which will get your potential customer thinking about your product the right way. It shows you are knowledgeable and trustworthy about the subject and subtly expresses the benefits of what you are selling. This shows the importance of delicacy in introducing your product with a free gift.
The most important part of selling is tone. Listing the benefits and disadvantages is easy and also easily ignored. What people pay attention to is tone ahead of all other things. This does not just mean tone of voice but the entire tone of your product and the image you build in the eye of the potential consumer.
Knowing how to sell anything means considering the effect your pitch has upon the audience. This is more than just listing benefits. It takes considered thought into how best to claim the customer's attention. If you can do that successfully you can genuinely sell any good or service.
The main focus of any sales pitch is the attention of the consumer. It is quite strange to look at how people spend their money. Consumers will often skip over products which could genuinely improve their lives and spend their cash on products which they never take out of the box. The difference is good marketing, plain and simple.
In many cases it is merely a question of getting the customer's attention. In today's world of multiple distractions and short attention spans things are far from straightforward. People these days go through life in a constant state of distraction, their attention switching focus mercilessly. Therefore central to any sales pitch is the need to command that attention and do it straight away.
A common technique for getting the customer's attention is the offer of something free. This should be both useful and relevant to the product being sold. A free sample is all well and good but putting in a bit more imagination here will pay greater dividends. Consider, for example, the selling of a health product.
A free booklet of health advice and tips is a great little piece of bait which will get your potential customer thinking about your product the right way. It shows you are knowledgeable and trustworthy about the subject and subtly expresses the benefits of what you are selling. This shows the importance of delicacy in introducing your product with a free gift.
The most important part of selling is tone. Listing the benefits and disadvantages is easy and also easily ignored. What people pay attention to is tone ahead of all other things. This does not just mean tone of voice but the entire tone of your product and the image you build in the eye of the potential consumer.
Knowing how to sell anything means considering the effect your pitch has upon the audience. This is more than just listing benefits. It takes considered thought into how best to claim the customer's attention. If you can do that successfully you can genuinely sell any good or service.
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