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To be effective in marketing your business on the Internet you really need two things. The first thing is a fantastic website - and I don't mean a site which looks good or good enough, I mean a really FANTASTIC website. The second thing you need is a great way to attract visitors and let people know where your website is at - if people cannot see you or don't know your address, they will never come by for a visit.
Make the Very Best Website You Can
This is your first step - making the best website you can make. If you are hiring a sales person, you are going to be paying them a basic plus commission or bonus plus some benefits. Even a mediocre sales representative is going to set you back $2-$4k per month plus overhead. Now consider this, your website is your 24/7 x 365 sales person and frequently it will be seen by almost everyone your business comes across, from existing customers to prospects. Think about the value of such a constantly on duty sales person and allocate a realistic budget to website development.
If you can afford the best, use it - good enough gets you second place more often than not, and that means lost sales and customers. Be #1 and close those online sales.
Getting Found Online
This is the most important aspect of an online strategy! To be successful, your website needs lots of people swinging by to come and see what you are offering. This means promoting and marketing your website so people know where to find you. Consider what you did when you opened your new office or new store: you sent out emails, flyers and letters telling everyone your address and contact information. This is the same with your website - we want the whole world to know where you are and what you offer.
3 Top Sources of Traffic for Your New Website
You have 3 major options when it comes to increasing online visibility and website visitors - SEO, PPC and Social Media.
SEO is also referred to as Search Engine Optimization. This is used to get your website ranked highly for specified keyword phrases people are searching for when they are looking for websites such as yours. The higher you are in the search engine rankings, the more the likelihood you will get clicked on by search engine users. No other form of online marketing generates as much ROI as SEO, but the results are not instantaneous and you need a budget and discipline (as well as an SEO practitioner).
Pay Per Click or PPC is very popular amongst businesses of all kinds. While you are waiting to get a high ranking through SEO, you can get to page one immediately by paying to have your ads displayed on top and by the side of the organic search engine results being displayed. You pay for each ad which is clicked on, but unless the user buys from your website you have lost the budget and there is no continuing value with PPC.
Platforms such as Facebook, LinkedIn and Twitter are just the tip of the online social iceberg. By creating accounts and promoting your business and website through them, you will hopefully gain a following of interested consumers who will click through to your website to see what you are offering and what you have to say. Overall, this is not as good a way of attracting visitors who will become customers, but in some instances it is highly effective for getting brand awareness increased.
So, build the very best website you can afford and then market the heck out of it. Creating a poor website and attracting lots of traffic is only likely to result in disappointed visitors. A great website with poor marketing is never going to be seen. In both bad case scenarios, you make nothing, but get them both right and you make great ROI.
Make the Very Best Website You Can
This is your first step - making the best website you can make. If you are hiring a sales person, you are going to be paying them a basic plus commission or bonus plus some benefits. Even a mediocre sales representative is going to set you back $2-$4k per month plus overhead. Now consider this, your website is your 24/7 x 365 sales person and frequently it will be seen by almost everyone your business comes across, from existing customers to prospects. Think about the value of such a constantly on duty sales person and allocate a realistic budget to website development.
If you can afford the best, use it - good enough gets you second place more often than not, and that means lost sales and customers. Be #1 and close those online sales.
Getting Found Online
This is the most important aspect of an online strategy! To be successful, your website needs lots of people swinging by to come and see what you are offering. This means promoting and marketing your website so people know where to find you. Consider what you did when you opened your new office or new store: you sent out emails, flyers and letters telling everyone your address and contact information. This is the same with your website - we want the whole world to know where you are and what you offer.
3 Top Sources of Traffic for Your New Website
You have 3 major options when it comes to increasing online visibility and website visitors - SEO, PPC and Social Media.
SEO is also referred to as Search Engine Optimization. This is used to get your website ranked highly for specified keyword phrases people are searching for when they are looking for websites such as yours. The higher you are in the search engine rankings, the more the likelihood you will get clicked on by search engine users. No other form of online marketing generates as much ROI as SEO, but the results are not instantaneous and you need a budget and discipline (as well as an SEO practitioner).
Pay Per Click or PPC is very popular amongst businesses of all kinds. While you are waiting to get a high ranking through SEO, you can get to page one immediately by paying to have your ads displayed on top and by the side of the organic search engine results being displayed. You pay for each ad which is clicked on, but unless the user buys from your website you have lost the budget and there is no continuing value with PPC.
Platforms such as Facebook, LinkedIn and Twitter are just the tip of the online social iceberg. By creating accounts and promoting your business and website through them, you will hopefully gain a following of interested consumers who will click through to your website to see what you are offering and what you have to say. Overall, this is not as good a way of attracting visitors who will become customers, but in some instances it is highly effective for getting brand awareness increased.
So, build the very best website you can afford and then market the heck out of it. Creating a poor website and attracting lots of traffic is only likely to result in disappointed visitors. A great website with poor marketing is never going to be seen. In both bad case scenarios, you make nothing, but get them both right and you make great ROI.
About the Author:
Max Andersen recommends you check out www.KarlHindleSEO.com for Internet marketing tips and information. Check this page for professional SEO services.
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