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The lead generation process can be straightforward, but the general public find the whole process is not just labor intensive and time-intensive, it can be loaded with issues.
First, not all leads are born equal. What you need so as to effectively close your leads is a very qualified lead - meaning the contact information of an individual who has somehow voiced an active interest in your product, service or opportunity. The challenge is some corporations keep their lead generation and sales departments separate. So some other person may have the job of generating leads and receive payment for volume. So they produce any type of lead and pass them on to you. Some may be qualified, some might not be qualified.
Which is disappointing and maddening to say the least, and if part of your revenue depends on commission from sales, you are probably going to get annoyed too. But don't get irritated. Better is simply to create your own giant lead generation process and be done with it. Because if you are the one receiving these non qualified leads from whatever company lead generation process they have in place , you are simply wasting irreplaceable time. Because you will make much more if you spend almost all of your resources presenting ONLY to qualified prospects.
By making your own lead generation process, you simply won't have that problem. You may still generate a few low quality leads but generally you will find yourself making a load more money. Especially if you're making an attempt to build a network marketing business or any business for that matter because you wish to find yourself in a position of creating too many leads. More possible customers than you can handle. And from these actual number the very best of the best will rise to the top. Well, theoretically anyway.
Proven Lead Generation Process
Name or brand name recognition can help the lead generation process seriously because folk like to deal with those they know, like and trust. So make sure to incorporate a few trust elements into your system like featuring a well-known company name, guru or brand. If you are promoting a relatively new company, product or opportunity - sprinkle a few known company emblems into your marketing pieces like those offered by Mastercard or Visa. Add trust elements somehow.
Always have a particular target market in mind before planning any prospecting, advertising or informational reports. Who, especially, is the person you need to attract. How old are they? How much money do they make? What is their average level of education? Write or design your marketing pieces to match these demographics and you'll increase your results. For example, if you offer mens work boots - writing to all males generally, including people who work in an office, doesn't make any sense. Write especially for your market.
Use the world-wide reach of the internet to attract your audience vs pitching to them. This implies you want to find out what your market is looking for and then make it simple for them to find that information, service with you. And, yes, there is a science to creating a good online lead generation process.
But it can be one of the most powerful things you can do...
First, not all leads are born equal. What you need so as to effectively close your leads is a very qualified lead - meaning the contact information of an individual who has somehow voiced an active interest in your product, service or opportunity. The challenge is some corporations keep their lead generation and sales departments separate. So some other person may have the job of generating leads and receive payment for volume. So they produce any type of lead and pass them on to you. Some may be qualified, some might not be qualified.
Which is disappointing and maddening to say the least, and if part of your revenue depends on commission from sales, you are probably going to get annoyed too. But don't get irritated. Better is simply to create your own giant lead generation process and be done with it. Because if you are the one receiving these non qualified leads from whatever company lead generation process they have in place , you are simply wasting irreplaceable time. Because you will make much more if you spend almost all of your resources presenting ONLY to qualified prospects.
By making your own lead generation process, you simply won't have that problem. You may still generate a few low quality leads but generally you will find yourself making a load more money. Especially if you're making an attempt to build a network marketing business or any business for that matter because you wish to find yourself in a position of creating too many leads. More possible customers than you can handle. And from these actual number the very best of the best will rise to the top. Well, theoretically anyway.
Proven Lead Generation Process
Name or brand name recognition can help the lead generation process seriously because folk like to deal with those they know, like and trust. So make sure to incorporate a few trust elements into your system like featuring a well-known company name, guru or brand. If you are promoting a relatively new company, product or opportunity - sprinkle a few known company emblems into your marketing pieces like those offered by Mastercard or Visa. Add trust elements somehow.
Always have a particular target market in mind before planning any prospecting, advertising or informational reports. Who, especially, is the person you need to attract. How old are they? How much money do they make? What is their average level of education? Write or design your marketing pieces to match these demographics and you'll increase your results. For example, if you offer mens work boots - writing to all males generally, including people who work in an office, doesn't make any sense. Write especially for your market.
Use the world-wide reach of the internet to attract your audience vs pitching to them. This implies you want to find out what your market is looking for and then make it simple for them to find that information, service with you. And, yes, there is a science to creating a good online lead generation process.
But it can be one of the most powerful things you can do...
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