Thursday, February 23, 2012

Search Engine Optimization - Understanding SEO

By Max Ammo


Search engines scour contents of the web with a keyword as reference and present it to users in an organized list. The first versions of search engines involved tedious management of links and tags from different websites. Today, with virtually billions of people able to share information in the Web, search engines evolved to meet the demand of managing numerous websites.

Search engines have been designed to productively categorize websites and provide the user with a list of chosen web pages relevant to a search term/keyword entered. The majority of search engines keep details of how their specific algorithms work private, but however they do work some principles always exist.

Inbound links, also well known as backlinks, play a role when working out a websites visibility. Inbound links are the links that forward the user to a site from a different website. A sites popularity and likelihood of being visited can somewhat often be determined by the amount of inbound links a website has.

In order to complete a successful SEO strategy backlinks are an important factor not to be undermined. However it isn't just the amount of backlinks a website holds, it is the relevance that plays a massive part in helping a sites search ranking. The link must be relevant to the web page it links to and the web page is comes from. Links also attach descriptions and text that acts as the link and this must also be relevant to the keyword.

Backlinks that are accounted in search engine optimization are not always direct links to sites from other websites, specifically from one site owner to another. Backlinks made by an internet user to a site is also valued in search engine optimization. Social bookmarking enables users to manage and store links to webpage that they want to memorize or share to other people.

When a site becomes bookmarked it helps it with search engine positions as it is considered that the user or viewer of the site understood and liked the content and information provided on the bookmarked webpage. This in turn makes the description more significant and symbolic.

When looking at search engine optimization, web directories are another way of providing a great source of backlinks for your web page. A web directory is a name for a site that lists and categorizes websites often with a description attached. It is simple to submit a URL to a web directory and as with other aspects of SEO it is good practice for helping with rankings if you have more of these links included in your SEO campaign so it is advisable to submit to a multitude of directories for more juice.

If carried out well, backlinking is a fine way to get good rankings in search engine results. Anyone undertaking this task really needs to remember that search engines have been designed and updated to allow users to find significant and relevant results to their search term entered and therefore this should be executed properly and although the amount of backlinks to a site is important, it is equally important to make these backlinks relevant and significant alike in order for this to be an effective SEO strategy.




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