Tuesday, April 19, 2011

Three simple steps to follow for creating Logo Design

By Debora Novarini


To create a strong logo design here are a few steps.If you are new to logo design something that is very helpful is drawing out your logo. It might take 30 different sketches of the logo to have one that is the best. If you aren't the best at drawing with a tablet or mouse scan the sketch in and trace over your sketch as a starting point. The design itself can be anything a logo is a work of art after all just make sure it is relevant to the subject.

If you have problems getting started, use books or the internet as guides to help you. There are wonderful resources on the internet, books like Logolounge or even companies like logoshrine.com that can help spark your creativity. Always think of the industry in which you are designing the logo for you don't want a logo that is for a church to look like it belongs in a medical office. Never copy anything you see directly, design your own work there is nothing worse than someone who copy infringes, besides it's not legal so don't do it!.

Next important step is starting out with just black and white for your colors. Choosing colors for a logo can be very difficult. Finding colors that blend well and create balance can be very tricky. By starting out with black and white it can help you find that equal balance in color that is needed. Before you pick any random colors for the logo design consider the industry you are creating the logo for. If you are making a logo for a law firm you will most likely want to use formal colors, i.e. blues, grays, blacks instead of oranges or pinks and purples. There are many tools out there that can help you learn about the meaning of different colors and many guides for good color pairing like www.kuler.adobe.com, www.colourlovers.com or look them up even if you have been doing this for years it is always helpful to have a reminder close by.

Finally is choosing the right font. This is probably the hardest step of them all there are literally thousands of fonts to choose from so how do you know which is the best for your design. This is one of those things which with time and practice you will get better at. There are a few tests out there that you can take to see if you can pair up a logo with a font properly which teach you about the right style of font to use with a certain style of icon. If you have a formal icon for example a bank icon you are going to want to use a formal font normally one that is a serif like Garamond or Trajan. This can also change depending on the design itself if the bank icon happens to be very modern and contemporary you're not going to want to use a formal font but one that is better fitting to the design. Practice makes perfect with this and so does a good eye for what looks right together. As for proportions unless you have a specific reason for it don't let the icon overpower the name of the company.

Logo design can be one of the hardest things for a graphic designer to do well; however once they do it can be one of the greatest assets for that designer to advertise. It is not an easy task to brand an entire company with one image. Logo design takes years of practice, skill and the ability to change to new styles and techniques. the internet has become a great hub for inspiration there are many Online logo design companies such as logoshrine.com full of great logo designs that can be of big help to all beginner designers.




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