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Even the most popular and highly regarded brands came from scratch. Brand designers simply need to undertake a pre-planning procedure so they can obtain as much information about their client companies. The more information they obtain, the more they can conceptualize a design that best represents their client's mission statements.
The most effective way of gathering company information that is relevant to brand designing is to prepare a questionnaire. The advantage of preparing a questionnaire is that it can actually yield helpful information and provide positive impressions to clients as well. Designers could use the following categories as their guide in making the questionnaire: the company's previous logo, the company's expectations, the company's competitors, and the facilitation.
Asking questions about the company's previous logo will help the designer determine why the company decided to review their current identification system. The answer that the company will provide serve as the primary basis of what to emphasize in the succeeding stages of designing the company logo. Designers may also ask if the company intends a minor or major redesigning of their present logo and the qualities that it likes and does not like about its present logo.
With regard to the company's expectation, designers may ask about the outcomes that the company wants to see from their new product identification system. The process of looking for things that are inherent to the company, such as equipment for product manufacturing, can be integrated in the logo design. Moreover, designers should determine the characteristic (e.g. simple, sophisticated, etc.) that the company wants for its logo.
It is also equally important to take a careful look at the competitor's logo design. Company logos with unique designs are easily recognizable. Designers may also ask for samples of the competitor's marketing collateral. This will help designers understand the symbols that the competitor chooses to represent its company identity.
Brand exposure means utilizing various promotional tools. Designers therefore need to ask the promotional media that the client company is planning to use. Each promotional tool has its distinct standards. Creating a flexible logo design is the key to meeting those varying standards.
The most effective way of gathering company information that is relevant to brand designing is to prepare a questionnaire. The advantage of preparing a questionnaire is that it can actually yield helpful information and provide positive impressions to clients as well. Designers could use the following categories as their guide in making the questionnaire: the company's previous logo, the company's expectations, the company's competitors, and the facilitation.
Asking questions about the company's previous logo will help the designer determine why the company decided to review their current identification system. The answer that the company will provide serve as the primary basis of what to emphasize in the succeeding stages of designing the company logo. Designers may also ask if the company intends a minor or major redesigning of their present logo and the qualities that it likes and does not like about its present logo.
With regard to the company's expectation, designers may ask about the outcomes that the company wants to see from their new product identification system. The process of looking for things that are inherent to the company, such as equipment for product manufacturing, can be integrated in the logo design. Moreover, designers should determine the characteristic (e.g. simple, sophisticated, etc.) that the company wants for its logo.
It is also equally important to take a careful look at the competitor's logo design. Company logos with unique designs are easily recognizable. Designers may also ask for samples of the competitor's marketing collateral. This will help designers understand the symbols that the competitor chooses to represent its company identity.
Brand exposure means utilizing various promotional tools. Designers therefore need to ask the promotional media that the client company is planning to use. Each promotional tool has its distinct standards. Creating a flexible logo design is the key to meeting those varying standards.
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Do you want to know how brand Singapore designers come up with a design that best represents their client company's mission statement? You may visit this website to view sample brand designs.. Free reprint available from: The Importance Of Preparing A Questionnaire In Brand Designing.
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