Monday, April 11, 2011

First Impressions are Everything - Consider a Complete Exhibit Package

By Matthew S. Stewart


You only get one chance to make a first impression. That's especially true for businesses. If you're going to exhibit at a tradeshow, you're only going to get one chance to draw people in to your exhibit so that you can tell them more about your business and about why they need you. In this case, first impressions are everything; there are too many booths at most trade shows to merit spending time at one that doesn't look interesting. If you want to really wow the attendees at your next trade show, you may want to consider a complete exhibit package.

If you consider a complete exhibit package, you're thinking about the big picture instead of just the bottom line. One of the big benefits of getting a complete exhibit package is that it makes for a unified look for your entire tradeshow presentation, from your brochures to your displays, and even your giveaways. By showing a unified front, you're presenting a strong first impression of your company. Since first impressions are everything, this is very important. And a good, strong first impression can also make a strong impact on your visitors so that they're sure to remember you even after the tradeshow is over.

When you consider a complete exhibit package, it's important to remember your purpose for being at this tradeshow. If saving money were the only consideration, you probably wouldn't have signed up to exhibit in the first place. But if you're going to exhibit, you might as well make a strong, lasting impression that will cause people to think of your business and associate it with excellence and professionalism. First impressions are everything, and this is your one chance to make your mark on the minds of these tradeshow attendees, to the benefit of your business.

It's a good idea to at least consider a complete exhibit package. It's true that packages like this can be expensive, so you don't want to spend more money than you need to. But you might be surprised to find how affordable basic packages are. But, since first impressions are everything, you should still be willing to spend a little more for a better final result. When it comes to promoting your business, you have to spend money to make money.

Since you only get one chance to make that first impression, it's in your best interest to make sure that it's a good one.




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