Tuesday, April 12, 2011

Survey Data Collection: What Exactly Is It Used For?

By Robby Pierceiender


Relax - you don't need a degree in rocket science to understand what survey data collection is about. Any information that is helpful to a company, newsgroup or political party is known as 'data'. Keeping that in mind, survey data collection gets information by way of surveys. These can include mailed surveys, surveys on websites or phone surveys. There are numerous online businesses which use a network panel or volunteer group to fill out surveys for little rewards.

What is the Point?

Companies, political parties and newsgroups use survey data collection in order to find out what is on the target audience's mind. For instance, it will help news groups know how efficient government policies are and who they will vote for. It's also used to help figure out the variables of regression analysis data, but that's a subject for another article.

Even though political machines and journalism employ survey data collection, by far and away the business world depends on this tool the most. Survey data collection not only helps businesses with research and advancement, but also learns what is working and what isn't in their recent marketing techniques, whether it's for the latest product line up or for upgrading their website.

New Industry

Once up on a time, it was very rare to get a trusted survey data collection company for a good price. Only incredibly big companies could afford to hire them and have them sent out surveys to addresses on mailing lists or with the phone books of target areas. Right now, survey data collection is available to also mid-sized or small businesses through the magic of the Web.

Maybe you've received many emails about becoming a member of a survey panel website. A few survey data collection websites partner with other marketing campaigns like the Publisher's Clearing House Sweepstakes in order to ask you to sign up for their survey taking groups. They are hired by news agencies or companies in order to help make a survey and distribute it to you.

You will find an astounding amount of survey data collection websites online. Some are home-based businesses, while others are part of a statistical analysis company or larger advertising agency. Just like with another business, some are much better than others. If you're looking to make money by taking surveys (as touted by these companies), forget this. Businesses can also set up their survey data collection forms and emails, but that may take away time from running the rest of their business.




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