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Waterston Corporate Media was called in by Discovery Health to consult on a media solution to produce new DVD's to be used for training as well as product launches. The team at Waterston Corporate Media understood the challenge of creating media that is interesting, entertaining and informative. Conventional methods saw the script being filled up with many executive interviews and made for uninspiring viewing. The direction they took with new material and methods proved to be worthwhile as the trainees felt the material was engaging, motivating them while they were learning. Company morale is up as brokers are more confident and this shows in an increase in sales. Discovery has now acquired a new set of tools for training which is giving results.
The challenge, the Waterston Media team discovered was marketing in this fashion has many misunderstood components. They had to bypass many existing ideas regarding promotional videos' costs and usefulness. First of all, the company needed a product that doesn't date and has a long shelf life. Although budgets are limited for this type of marketing, it has proved its worth providing a short, punchy overview for use for promotional purposes, exhibitions, potential investors, members and clients. Waterston Media wanted to move away from lengthy interview type DVD's with numerous 'talking heads' with a script. This can be seen to be boring to view and can also be costly in the long run as after on site filming, no changes can be made and if script writing is incorrect or too lengthy, footage is seen to be unacceptable.
With a scope for training DVDs, New Product launch DVDs, staff interviews and executive interviews, Waterston designed and produced an interactive video game for use in staff and broker training seminars. Using real actors and an animated environment, brokers were able to 'play' as they learned. Multiple choice questions were included in a game show-like atmosphere and using hand held key pads, trainees were able to key in their choices. Discovery held their Annual Sales and Marketing Conference and with the theme of Witches and Wizards, Waterston Corporate Media truly came up trumps with the 'Wizard Academy' game component.
8 Plasma screens were set up in a semi-circle formation facing four pods of eighty participants. This mysterious 'inner circle' had to be navigated by each team as they answered product-specific questions in different interactive Discovery chambers. This created a friendly, non-threatening environment to test each individual's knowledge. Scores were recorded on electronic tags and rewards could be given at the end of the evening. Executive interviews within this theme were given a revamp with the use of green screens where corporate graphics and visuals could be inserted behind each person talking. An attractive first impression is created and the high end corporate look and feel is a highly effective means of promoting a company.
The game factor along with the Wizards Academy feel made for a showy and entertaining experience. With captivating animation and a huge amount of technical support and innovation, this interactive 'game training' method, monitored and controlled by a hub of central computers, proved to be a real hit.
The challenge, the Waterston Media team discovered was marketing in this fashion has many misunderstood components. They had to bypass many existing ideas regarding promotional videos' costs and usefulness. First of all, the company needed a product that doesn't date and has a long shelf life. Although budgets are limited for this type of marketing, it has proved its worth providing a short, punchy overview for use for promotional purposes, exhibitions, potential investors, members and clients. Waterston Media wanted to move away from lengthy interview type DVD's with numerous 'talking heads' with a script. This can be seen to be boring to view and can also be costly in the long run as after on site filming, no changes can be made and if script writing is incorrect or too lengthy, footage is seen to be unacceptable.
With a scope for training DVDs, New Product launch DVDs, staff interviews and executive interviews, Waterston designed and produced an interactive video game for use in staff and broker training seminars. Using real actors and an animated environment, brokers were able to 'play' as they learned. Multiple choice questions were included in a game show-like atmosphere and using hand held key pads, trainees were able to key in their choices. Discovery held their Annual Sales and Marketing Conference and with the theme of Witches and Wizards, Waterston Corporate Media truly came up trumps with the 'Wizard Academy' game component.
8 Plasma screens were set up in a semi-circle formation facing four pods of eighty participants. This mysterious 'inner circle' had to be navigated by each team as they answered product-specific questions in different interactive Discovery chambers. This created a friendly, non-threatening environment to test each individual's knowledge. Scores were recorded on electronic tags and rewards could be given at the end of the evening. Executive interviews within this theme were given a revamp with the use of green screens where corporate graphics and visuals could be inserted behind each person talking. An attractive first impression is created and the high end corporate look and feel is a highly effective means of promoting a company.
The game factor along with the Wizards Academy feel made for a showy and entertaining experience. With captivating animation and a huge amount of technical support and innovation, this interactive 'game training' method, monitored and controlled by a hub of central computers, proved to be a real hit.
About the Author:
Looking to find the best deal on media advertising, then visit www.waterston.tv to find the best advice on training DVD production as well as product launch DVD production.
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