Wednesday, July 24, 2013

Use These Tips To Unlock Your Online Selling Power

By Betty Miller


Not seeing the type of money that you think you should be seeing? Getting the money flow that you want is not going to come easy, it takes some extreme effort. Check out some competitions sites to get an idea of what it takes to be as successful as they are. Take these tips as well, and get started on your next big job.

Offering free gift wrapping and free card will increase the likelihood of purchases from your store. It is up to the customer that whether he wants to write message on his own on his card or he wants you to write it. Offering free shipping costs to customers will also enable them to mount up their confidence level.

Be realistic. Downsize your business success expectations by at least a half. Unless you are able to sell and generate repeat sales from total strangers, your business will not make it. Remember. After you have sold to your family, friends, relatives and colleagues, you will need to sell to total strangers that could care less with whom they do business.

It is a good idea to keep in contact with your current customers. Email them or connect with them via social media website. These are easy and effective tools to keep communication going between you and your customers. It will also keep your customers familiar with your shade product. It is also a good idea to consider offering an email newsletter.

You have a group of customers that are active but you should not stop there. You want to continue gaining new customers because not all of your customers will give you repeat business. You want to respect your costumers and be honest with them. You want to encourage customers to buy from you repeatedly. This will keep your status strong.

A customer needs to be able to navigate through your website easily and find pages they're looking for easily. If a potential shopper can't find what they're looking for quickly they will be turned off and will go elsewhere.

There are two types of sales channels available to you. Direct sales channels are your online shade stores where you are selling the sun shades directly to customers. Indirect sales channels require middle men to sell the cloth sun shades for you and take a cut of the profits or receive some other perk.

Use social media to get in direct contact with your customers. Make sure you keep it updated with current information to give them news of your business. Do not let your social media page decay, though, because your customers will be turned off by it and wander towards a more accessible provider.

SEM is a great way to advertise without spending a ton of money. Pay Per Click ads on Google and Bing can help bring in additional traffic from customer's who aren't likely to find you without advertising. Holidays are a great time to try these new tactics.




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