Thursday, July 25, 2013

Singapore Food Photographer: Becoming The Difference Maker

By Lois Picerno


Are you a cookbook author or restaurant owner who does business in Singapore? If yes, then you should have a Singapore food photographer on your regular payroll, if you do not have one yet. The services of a food photographer are indispensable in your business. They play a big role in the successful promotion of your cookbook or restaurant.

Of course, you can say that you do not have any need for a professional Singapore food photographer at all. You may think that any dummy can take a picture as long as they have a camera and photo-editing software installed in their computer. So if you have access to said camera and software, why should not you take pictures of your food on your own?

You are certainly losing out if that is how you perceive the importance of a professional Singapore food photographer. There is more to taking pictures of food than pushing a button on a camera. The food whose image you are going to capture must be presented just so, so that anyone who looks at the photograph instantly feels a yearning for a taste of the food the moment they see the picture. Did you know that sometimes food photography is referred to as food porn? Food portraits are meant to stimulate desire for the food in the viewer.

How, then, do you go about hiring a Singapore food photographer? First of all, you should figure out just what you want the photographer you hire to do with your project, as well as the budget you can set for their services. If you want your cookbook or restaurant to gain a level of prestige, you should hire a well-known food photographer. You can get in touch with them through their studios or agents. Their work is expensive, of course, so you have to prepare to pay a good chunk of change for their services.

It is only sensible to use an unknown Singapore food photographer if you have a limited budget as long as the photographer has the skill you want. You can locate many such photographers by doing a simple online search. You can start your search on photo-sharing websites such as Flickr or Instagram. You can also look at freelance photography sites and sites that sell stock photographs. Additionally, you should make inquiries among your friends or relatives if they know a good photographer.

It is very important that you take exceptional care in hiring a Singapore food photographer for your project. It does not matter if the time and the budget you have allotted for your project is limited or extensive. You simply do not want to work with a photographer who does not have an iota of professionalism in them. So, when you hire a food photographer, make them present to you their portfolio and references. Also, ask them questions about their previous experience and the attitude they take towards their work. A written and duly signed contract specifying the work that needs to be done is handy too.

You should never hesitate to hire a skilled food photographer if you are working on a cookbook or the promotional materials of a restaurant. The quality of the food portraits you will be using in these publications can spell their failure or success. Never settle for less than the best that your money will buy when it comes to hiring a Singapore food photographer.




About the Author:



No comments:

Post a Comment