Saturday, July 20, 2013

A Career In Consumer Goods

By Louise Adams


The FMCG industry covers lots of different products, some food related others not. Typically FMCG are bought as a result of advertising and promoting by the manufacturer. Goods like this are often bought with little or no real thought from the consumer. The goods are usually sold in supermarkets, convenience stores and other shops. Manufacturers often spend time exploring new ways in which to sell their goods and products. On a daily basis FMCG's are used by everybody in the Western world.

FMCG businesses are based on building brand names and achieving distribution of their products all over the world. The supply chain involved in consumer goods includes suppliers, manufacturing companies, logistics companies, warehouses, distribution experts, wholesalers and many other service areas. In order to survive in this industry companies must use market research results, advertising and promotional offers, trial offers and much more. Television advertising and internet advertising are currently the most common ways of increasing the profile of certain fast moving goods.

In the fast moving consumer goods industry marketing is everything. Whether you have previous marketing experience within the industry or are moving into the industry for the first time there will be an area which is bound to interest you.

Whatever stage you are at in your career you are more likely to be successful if you work with a specialist FMCG recruitment firm. A recruiter can help in a number of ways such as; getting your CV noticed, acting as a go between when negotiating terms, showing you vacancies that you did not know existed previously.

Axis Search can do all of the above and more for you during your job search. Whether you are a graduate with no experience or an individual with lots of FMCG experience Axis will have a role to suit you, apply today in order to begin the next stage in your career.



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