Sunday, April 7, 2013

Social Media SmackDown & the Potential of an Online Marketing Firm

By Rob Sutter


When it comes to the habits that companies have, World Wrestling Entertainment attempts to make its fans aware of just about every one of them. The problem is that wrestling isn't so much a place for conforming to trends. Rather, it should focus on providing the best wrestling shows in the world and that's why it's difficult for me to truly become excited about the prospect of Social Media SmackDown. I can only hope that the impact of an online marketing firm can assist this one-off show.

When it comes to WWE and its usage of social media, you would think that the company would be able to work with it well. After all, this is a multimillion dollar entity and it should be able to provide the best services imaginable. Try as it might, though, it's akin to your grandparents trying to figure out how to turn on their computers. They seem to try so hard but when you get right down to it, they cannot achieve the goal without a little bit of assistance.

I believe that the biggest crime that the company has committed in this regard is the overexposure of media networks. For instance, look into Tout, a networking website that can best be classified as Twitter if each post was a video. This could have a very strong platform but it seems like any strength is sapped away from the fact that announcers talk about it constantly. It is one thing to let fans know about your new craze but it's another thing to push it until people don't want it anymore.

Social Media SmackDown seems to possess a level of concern for me when I should be excited. Maybe if companies such as fishbat were hired on, this level of worry would be diminished, if not entirely taken away. I believe that an online marketing firm can do a great amount of work on the matter. However, there is more to a show than simply smart usage of networking and there are other qualities that stand to be utilized for this potentially effective event.

Any good wrestling show has matches that people want to watch but how would you incorporate the actions of an online marketing firm into them? It's possible that Facebook and Twitter alike could be used on the matter. Who's to say that polls can't be made to determine bouts throughout the evening or posts made that could potentially pop up while matches are occurring? Interaction and wrestling talent in tandem has to determine whether the show is meant to be watched or cast aside.




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