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John: If somebody tells you no on the other you are not in any worse position.
James: Yes.
John: Do you see what I'm saying? You're exactly where you were when you initially approached them. You have nothing less.
James: It's like if you wanted to get a date with a beautiful girl. There is a girl you want to get a date with right?
John: Sure
James: Before you overcame the fear and before you took the initiative to go and ask her out, before you did that and talked to her did you have a date with her before?
John: No
James: So if you approach her and ask her out and she says, "Oh I'm sorry. At this time I've got a boyfriend" or "I'm not interested" because she is moving or something of that nature and you didn't get the date. You're no worse off then before you ask.
John: Sure
James: Because you didn't have it before and you didn't have it after so you're no worse off.
John: Hold on. I need a pen. I got to write down these dating tips.
James: Here we go Dating 101 Malinchak style. That's not what this is about.
John: The concept is great.
James: My point is you get the concept, right? Lets get back to Chicken Soup for the Soul. A hundred and forty-four perceived rejections right?
Let me share the whole story. What do you have to do to get it done. Take the "T" out of can't. They decided, Jack and Mark, we have to find a way to get this book published and get it done. A hundred and forty-four. Do you know how many people would have quit after number one?
Mark and Jack believed they just do not understand what we're trying to do. Maybe we did not explain it well enough. If we keep going long enough we'll find the right match for us or we'll create a company and publish it ourselves. That's how bad they wanted to get these stories out to help people.
Here's what they decided to do. It wasn't that they couldn't do it. Take the "T" out of can't. They'll do it but they had to find a way to get it done. Here's the idea that they came up. Now that they're focusing on it. We're going to do it we just haven't determined the way yet. All of a sudden all these ideas began popping in their heads.
They made a decision that they were going to go and do all of these talks that they usually would do and at the end of their talks they'd say, "How many of you were inspired by some of the stories you heard here?" All these people put their hands up.
"We're doing a book of all these stories. We have a little form. If you will fill out that yes when this book comes out I'd be interested in being notified and I might be interested in buying two books or ten or a hundred for my people who work for my company."
"There's no obligation, but when we get the book done we'll send you a postcard to let you know that the book is done and you could buy those 50 copies or 1 copy or 500 copies if you want to do so at that time."
They took orders, not technically orders, but interest orders if you will for 20,000 books. Do you want to talk about finding a way to get it done. In the publishing industry 20,000 books is where the publisher breaks even. So there is no loss for the publisher.
What they then did was take all those orders and put them in backpacks and went to something called Book Expo America.
James: Yes.
John: Do you see what I'm saying? You're exactly where you were when you initially approached them. You have nothing less.
James: It's like if you wanted to get a date with a beautiful girl. There is a girl you want to get a date with right?
John: Sure
James: Before you overcame the fear and before you took the initiative to go and ask her out, before you did that and talked to her did you have a date with her before?
John: No
James: So if you approach her and ask her out and she says, "Oh I'm sorry. At this time I've got a boyfriend" or "I'm not interested" because she is moving or something of that nature and you didn't get the date. You're no worse off then before you ask.
John: Sure
James: Because you didn't have it before and you didn't have it after so you're no worse off.
John: Hold on. I need a pen. I got to write down these dating tips.
James: Here we go Dating 101 Malinchak style. That's not what this is about.
John: The concept is great.
James: My point is you get the concept, right? Lets get back to Chicken Soup for the Soul. A hundred and forty-four perceived rejections right?
Let me share the whole story. What do you have to do to get it done. Take the "T" out of can't. They decided, Jack and Mark, we have to find a way to get this book published and get it done. A hundred and forty-four. Do you know how many people would have quit after number one?
Mark and Jack believed they just do not understand what we're trying to do. Maybe we did not explain it well enough. If we keep going long enough we'll find the right match for us or we'll create a company and publish it ourselves. That's how bad they wanted to get these stories out to help people.
Here's what they decided to do. It wasn't that they couldn't do it. Take the "T" out of can't. They'll do it but they had to find a way to get it done. Here's the idea that they came up. Now that they're focusing on it. We're going to do it we just haven't determined the way yet. All of a sudden all these ideas began popping in their heads.
They made a decision that they were going to go and do all of these talks that they usually would do and at the end of their talks they'd say, "How many of you were inspired by some of the stories you heard here?" All these people put their hands up.
"We're doing a book of all these stories. We have a little form. If you will fill out that yes when this book comes out I'd be interested in being notified and I might be interested in buying two books or ten or a hundred for my people who work for my company."
"There's no obligation, but when we get the book done we'll send you a postcard to let you know that the book is done and you could buy those 50 copies or 1 copy or 500 copies if you want to do so at that time."
They took orders, not technically orders, but interest orders if you will for 20,000 books. Do you want to talk about finding a way to get it done. In the publishing industry 20,000 books is where the publisher breaks even. So there is no loss for the publisher.
What they then did was take all those orders and put them in backpacks and went to something called Book Expo America.
About the Author:
James Malinchak, Presented on ABC's Hit TV Program Secret Millionaire, is considered by many experts as the World's #1 Big Money Speaker Coach and Trainer. For Totally free Video Trainings on how to receive money to speak and the way to be a motivational speaker, try the and learn more.
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