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With all the improvements our buddies at major search engines are incorporating to their algorithm (400 annually, they tell us), it is essential to understand the latest thinking when making excellent content on your website. Whether it is a blog post, article content or perhaps a website page, 'quality content' implies something that presents value to readers and is also search engine friendly.
And so, creating unique and engaging material will bring more new visitors to your website, however you will want to abstain from following mistakes.
Keyword Stuffing
In the old days of Search engine optimisation, you were previously able to rank at the top of the search engines simply by repeating your perfect key phrase as frequently as possible throughout your piece of content. As all major search engines have come to be more clever currently this isn't possible any more and may even land you in the hot water.
With that in mind, its alright to make use of your key phrases across the content provided that it makes sense to your audience. Keep in mind, you are truly producing content for website readers and not necessarily for search engines, with good material rankings will do the same. Discover the optimal what is known as keyword density? There's no specific percentage which might be assigned to it, probably safe to stay below 4%.
Flat as well as Duplicate Content
By light content material I mean a post, audio or video that is lacking exclusive substance. You can rewrite someone else's post but does it bring on exceptional standpoint or something absolutely new which the original article may have skipped.
As far as duplicate material is concerned, it relates to your own internet site too - you don't want to have pages on your website that have truly identical material and this covers title and description meta tags. If you're promoting comparable goods on your internet site for instance, create a exclusive spin to every one of them individually.
Unrelated Title and Description Tags
Just the same way you want to possess unique user generated content on each and every one of your web pages, it is highly advisable to keep unique title tag and description tags for every one page within your website. These tags should contain key terms you are going for but also will have to be related to the page content.
This will certainly not only evade puzzling searchers as they will appear as snippets on search engine results page, it will moreover comply with search engine's guidelines avoiding your site or blog from being flagged.
Using Flash and images
While using Adobe Flash technology to construct your pages will probably make them attractive, it's not ideal for reasons of device compatibility and usability concerns along with major search engines not being able to index and discover Flash, producing issues when grading your web site.
And so, creating unique and engaging material will bring more new visitors to your website, however you will want to abstain from following mistakes.
Keyword Stuffing
In the old days of Search engine optimisation, you were previously able to rank at the top of the search engines simply by repeating your perfect key phrase as frequently as possible throughout your piece of content. As all major search engines have come to be more clever currently this isn't possible any more and may even land you in the hot water.
With that in mind, its alright to make use of your key phrases across the content provided that it makes sense to your audience. Keep in mind, you are truly producing content for website readers and not necessarily for search engines, with good material rankings will do the same. Discover the optimal what is known as keyword density? There's no specific percentage which might be assigned to it, probably safe to stay below 4%.
Flat as well as Duplicate Content
By light content material I mean a post, audio or video that is lacking exclusive substance. You can rewrite someone else's post but does it bring on exceptional standpoint or something absolutely new which the original article may have skipped.
As far as duplicate material is concerned, it relates to your own internet site too - you don't want to have pages on your website that have truly identical material and this covers title and description meta tags. If you're promoting comparable goods on your internet site for instance, create a exclusive spin to every one of them individually.
Unrelated Title and Description Tags
Just the same way you want to possess unique user generated content on each and every one of your web pages, it is highly advisable to keep unique title tag and description tags for every one page within your website. These tags should contain key terms you are going for but also will have to be related to the page content.
This will certainly not only evade puzzling searchers as they will appear as snippets on search engine results page, it will moreover comply with search engine's guidelines avoiding your site or blog from being flagged.
Using Flash and images
While using Adobe Flash technology to construct your pages will probably make them attractive, it's not ideal for reasons of device compatibility and usability concerns along with major search engines not being able to index and discover Flash, producing issues when grading your web site.
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