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Whatever the business that your particular company falls into, having a fresh looking website is actually a must this present day. This is not hard to achieve as the cost associated with it are usually not great but this is only done once. Precisely what is however challenging is searching for a search engine optimization (SEO) company which can rank your site or blog at the page one of the search engines like Google.
Because we already touched on the idea that creating a website is not going to normally put you under a great expense, all that you need there is a domain name, a website hosting service and then a simple site. A site being made of 5 to 10 pages is all that is needed for the majority of businesses.
The tricky bit is ranking your web-page on the top result on first page of Google, Yahoo! and Bing, being three major search engines. This process is so involved that every serious business would need to seek services of a search engine optimization company.
Being in a business of plumbing for instance and expecting so that you can consistently perform tasks which are required to rank is near impossible.
The question is, what do these SEO companies do to rank your site or blog?
Every professional SEO agency must devise a programme of attack. Namely, having a clear web marketing strategy is a must given that the strategy may vary based on the type of business that you are running.
One example is in case your business is in the legal profession, it is unlikely that you d choose to create a Facebook page necessarily.
Listed below are the skills that will need to be executed in order and correctly to possess any chance of ranking:
1. Keyword research. This task involves finding phrases that you are going to rank your site or blog for. These need to be relevant, plenty of people should be trying to find them, have reasonably low competition and also have a top score of commercial intent.
2. On-site search engine optimization. This step-by-step process includes making changes to meta tags and content in your website. This is ideally done on one off basis.
3. Business directory submissions. SEO specialists must submit your business listing including your website to as many business directories as they can. The most essential and popular listing is Google Places.
4. Article marketing. This is one of the most important SEO techniques and entails creating articles which are relevant to your corporation. Those are then submitted to article directories that individuals visit and read. The aim is to post a one way link to your website hoping that visitors will click on the link and locate your enterprise online.
5. Blog marketing. It is usually similar to article marketing with the difference that the posts are normally shorter than articles. Also this includes commenting to other peoples blog posts that enables you to also post your web site address linking back to your website or blog.
6. Marketing using video. The idea is that your particular search engine optimization company creates videos, either short promotional or longer content value-add type videos. In any case, when the video is created, it can be distributed to various video sharing sites. Most commonly known of all video sharing sites is YouTube.
Because we already touched on the idea that creating a website is not going to normally put you under a great expense, all that you need there is a domain name, a website hosting service and then a simple site. A site being made of 5 to 10 pages is all that is needed for the majority of businesses.
The tricky bit is ranking your web-page on the top result on first page of Google, Yahoo! and Bing, being three major search engines. This process is so involved that every serious business would need to seek services of a search engine optimization company.
Being in a business of plumbing for instance and expecting so that you can consistently perform tasks which are required to rank is near impossible.
The question is, what do these SEO companies do to rank your site or blog?
Every professional SEO agency must devise a programme of attack. Namely, having a clear web marketing strategy is a must given that the strategy may vary based on the type of business that you are running.
One example is in case your business is in the legal profession, it is unlikely that you d choose to create a Facebook page necessarily.
Listed below are the skills that will need to be executed in order and correctly to possess any chance of ranking:
1. Keyword research. This task involves finding phrases that you are going to rank your site or blog for. These need to be relevant, plenty of people should be trying to find them, have reasonably low competition and also have a top score of commercial intent.
2. On-site search engine optimization. This step-by-step process includes making changes to meta tags and content in your website. This is ideally done on one off basis.
3. Business directory submissions. SEO specialists must submit your business listing including your website to as many business directories as they can. The most essential and popular listing is Google Places.
4. Article marketing. This is one of the most important SEO techniques and entails creating articles which are relevant to your corporation. Those are then submitted to article directories that individuals visit and read. The aim is to post a one way link to your website hoping that visitors will click on the link and locate your enterprise online.
5. Blog marketing. It is usually similar to article marketing with the difference that the posts are normally shorter than articles. Also this includes commenting to other peoples blog posts that enables you to also post your web site address linking back to your website or blog.
6. Marketing using video. The idea is that your particular search engine optimization company creates videos, either short promotional or longer content value-add type videos. In any case, when the video is created, it can be distributed to various video sharing sites. Most commonly known of all video sharing sites is YouTube.
About the Author:
Follow this link to see how my search engine optimisation company can rank your company on page 1 of Google. To discover how you can do it yourself download this FREE report from MarketingOnlineFREEreport.com.
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