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When first setting out to plan your landing page design, it can prove to be difficult to get some concrete tips to base your design off of.
this is especially true if you are gathering all your information on the internet.
So, in order to make things easier on you, I have gathered some solid info that should serve as a checklist to tap into your full potential of interacting with your market.
When building a house, you always start with the foundation first. The basics of landing page design are obviously the most important. You need to learn to crawl before you can....dance.
Here are the key elements:
- All you contents need to be minimal and have punch
- Avoid blocks of text, keep your sentences short
- Your CTA (call to action) needs to be clear and strong
- Is your products value maximized?
- Your site needs to be prestigious and stand out from your competition.
All the points above are the primary keys to landing page design. It is important that you feature all these elements to hit the mark.
Today, i am going to into depth on the last point,
Adding value:
So, you got a minimum price, and you can't drop it any less. What do you do make this price more appealing?
The first thing you have to understand is that value has nothing to do with the price tag. You consider things over and under priced not because of what they usually, or used to cost, it is all relative to how you live your life.
- Will it saves them hours of work?
- Will it give them information that will take them on a different level of performance?
- Will it simplify a common task and save lot's of energy?
- Is it going to help you earn your living?
All of these things cannot be priced, and their worth to people is subjective. E.g. saving an hour of work a day is worth 8$ to some people and 150$ to others. So what's the middle ground?
To do this, your going to have to do sufficient research before creating a plan of action of how you will design your landing page. in order to find a good halfway point between different groups in your demographic.
When adding value, you need to consider not only what your product does, but what it can do for them.
We call these "the benefits". The mistake that people make is differentiating between features and benefits. Do you fully understand this separation?
Simply put, the features are the functions; what the product physically does, while the benefits are the positive effects of those functions, what the product will do for THEM.
Below are examples of this relationship in effect:
Product: ProfessionalSqueeze Video
Feature: Created with aspects of consumer psychology in mind
Benefit: Psychologically effective on Prospects
Feature: Professional, hi def design
Benefit: prestige, authority and trust-ability
Although this may not be such a hard concept to grasp, the trouble people seem to be having is effectively connecting one to the other and communicating it.
A good way to stay on the right track is by stating these in a question and answer format. Don't keep your features and benefits separated, your goal is to connect the two for the audience. Don't assume they will do this themselves.
The next to go over has to do with pricing.
Don't keep one number your landing page design, if people know you have a good product, it will only make buying in more appealing if you drop their expectations of the price the deeper they get into your sales copy.
If you do this, people will instantly feel like they saved some money.
If you can't lower your price, start with a higher price and drop it down to your range. Make sure you use slogans and percentages, people love seeing their money's worth multiply. Do this within a Sales Video for an even better reception.
this is especially true if you are gathering all your information on the internet.
So, in order to make things easier on you, I have gathered some solid info that should serve as a checklist to tap into your full potential of interacting with your market.
When building a house, you always start with the foundation first. The basics of landing page design are obviously the most important. You need to learn to crawl before you can....dance.
Here are the key elements:
- All you contents need to be minimal and have punch
- Avoid blocks of text, keep your sentences short
- Your CTA (call to action) needs to be clear and strong
- Is your products value maximized?
- Your site needs to be prestigious and stand out from your competition.
All the points above are the primary keys to landing page design. It is important that you feature all these elements to hit the mark.
Today, i am going to into depth on the last point,
Adding value:
So, you got a minimum price, and you can't drop it any less. What do you do make this price more appealing?
The first thing you have to understand is that value has nothing to do with the price tag. You consider things over and under priced not because of what they usually, or used to cost, it is all relative to how you live your life.
- Will it saves them hours of work?
- Will it give them information that will take them on a different level of performance?
- Will it simplify a common task and save lot's of energy?
- Is it going to help you earn your living?
All of these things cannot be priced, and their worth to people is subjective. E.g. saving an hour of work a day is worth 8$ to some people and 150$ to others. So what's the middle ground?
To do this, your going to have to do sufficient research before creating a plan of action of how you will design your landing page. in order to find a good halfway point between different groups in your demographic.
When adding value, you need to consider not only what your product does, but what it can do for them.
We call these "the benefits". The mistake that people make is differentiating between features and benefits. Do you fully understand this separation?
Simply put, the features are the functions; what the product physically does, while the benefits are the positive effects of those functions, what the product will do for THEM.
Below are examples of this relationship in effect:
Product: ProfessionalSqueeze Video
Feature: Created with aspects of consumer psychology in mind
Benefit: Psychologically effective on Prospects
Feature: Professional, hi def design
Benefit: prestige, authority and trust-ability
Although this may not be such a hard concept to grasp, the trouble people seem to be having is effectively connecting one to the other and communicating it.
A good way to stay on the right track is by stating these in a question and answer format. Don't keep your features and benefits separated, your goal is to connect the two for the audience. Don't assume they will do this themselves.
The next to go over has to do with pricing.
Don't keep one number your landing page design, if people know you have a good product, it will only make buying in more appealing if you drop their expectations of the price the deeper they get into your sales copy.
If you do this, people will instantly feel like they saved some money.
If you can't lower your price, start with a higher price and drop it down to your range. Make sure you use slogans and percentages, people love seeing their money's worth multiply. Do this within a Sales Video for an even better reception.
About the Author:
For more effective consumer psychology strategies, visit Landing page design shop , or let us handle everything with effective an effective custom landing page, or a Professional Squeeze Video. Triple your conversions like many others...
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