Thursday, January 26, 2012

Export To Latin America : Learn How To Sell To This Emergent Market

By David Bess


A great way to increase your global sales is to export to Latin America because it is an emergent market with over 550 million potential customers. There are lots of ways to start selling to this market. In this article, you will learn how to export to Latin America in 3 easy steps.

1. Get in contact with consulates and embassies

Their role is to assist individuals and companies in a given country. They have at their disposal abundant information and data that can help you identify all the benefits and threats. Before you start taking steps to export to Latin America, it is very important that you spend the time to analyze this extremely valuable information. This can help you decide on which countries in Latin America you want to expand to first. The level of service you receive with greatly depend on the person responsible for the economic development. In my experience, i had both very good and very bad service.

2. Contact the local chamber of commerce

This represents a very good opportunity to meet valuable contact who might be able to help or even better, become a potential client. A chamber of commerce is basically a network of business people whose objectives are to increase their opportunities within their communities. They succeed by having a board that represents their interests and by sponsoring networking events. You will probably find a group of companies who are also interested to export to Latin America.

3. Join online B2B marketplaces

The internet has become a very important tool for doing business with the help of B2B marketplaces which play a crucial role in connecting buyers and sellers online. Features of this websites allows users to post buying and selling offers. Premium memberships also allow for a virtual showroom of a company on the marketplace itself. Other useful services include credit reports which allow you yo check the legal and financial history of a potential buyer or seller in order to avoid fraud. To get best results, try to find marketplaces that are specialized in helping companies export to Latin America.

As you can see, it is quite easy to export to Latin America. Although you will need do some research before hand, it will be well worth your time because the region definitely represents abundant opportunities for any company looking to expand to new markets.




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