Friday, August 26, 2011

The Truth About Google Supplemental Results

By Phil Guye


You desperately type in your site's URL in Google's online search engine and your site appears in Google's supplemental results. What exactly are Google supplemental results and why do you not want your internet site to appear in them? According to Google's FAQ page, supplemental results are part of Google's auxiliary index and webpages, which appear on the supplemental listing, have "fewer restrictions" compared to those that appear on the main results page. Searches for video marketing or social media marketing links are the most frequent ones. They additionally say that the inclusion of sites on the primary or supplemental index is solely automated and does not affect page rank at all.

In truth however, webpages that appear on the main index will almost always show up first in a search. Supplemental search results will still only show up if there are hardly any or no results at all in the main index. Lots of older websites also tend to fill the supplemental results page. Obviously the supplemental results page is not where you would like your website to wind up. Ironically several individuals have emailed Google asking that their internet sites be included in the supplemental index.

Just like in the title and description labels, using duplicate content text in several different webpages will most likely result in inclusion in the supplemental index. Webpages with little or no text content articles are another candidate for the supplemental index; image tags, prices and small descriptive text do not normally count as Google generally considers these as commercial web page contents, destined for...you guessed it: the supplemental index. Long URL's or URL's with plenty of dashes are also generally regarded as spam by Google which is the reason why many webpages hosted by free sites end up in the supplemental list.

The first thing you can do is to create some good content. A few lines of text won't be sufficient. Make sure it is relevant to your topic and that potential people to visit your site will love reading through it. That goes for all of the pages in your website, never have less than 50 words on any page on your site. And if you have any wording content that you "borrowed" from another site, now would be a great time to change them. Reword your title and outline tags to be as detailed and relevant to your website as possible, but try not to make them too lengthy or contain repeated keywords.

These are just the more common things to consider if you wish to avoid getting relegated to the Google supplemental index results. As you can see, fixing these issues after you're website had been put into the supplemental index does not guarantee relocation to the main index; remember it is much easier to avert being put into the supplemental index than it is to be taken out. Social media marketing websites are right now careful with what they state because of this. So do it right the very first time and design your website accordingly, and hopefully you can love the advantages of main index listing and the high result ranking that you desire.




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