Friday, July 29, 2011

Why Seek The Services Of An IP Firm For Your Trademark Registration

By Lenie Brooks


A trademark is a name or symbol that represents a company or product brand. It comprises a word, phrase, symbol or design that is distinct, original and one-of-a-kind. This is to ensure that a company's trademark is distinguishable and thus like no other.

Although it's not mandatory to register a trademark, doing so can bring a lot of benefits to a company owner. Among them is he or she can provide licenses and franchises to interested parties. This naturally means another efficient revenue stream. Registering a trademark also legally prevents third parties from using similar terms or names, or designs that are identical to your trademark, which, in turn, provide an unlevel playing field and unfair competition. Nowadays, registration of a trademark also provides protection for the internet domain of a business.

In the Lion City, it is the Intellectual Property of Singapore (an agency under the Ministry Law) that processes the registration of trademarks. Singapore also offers a more convenient and easier trademark registration procedure with the help of certified IP agencies.

Although it is not discouraged to file directly with IPOS, engaging the services of a registration agency saves the business or brand owner time, money and effort. The standards set by the International Classification of Goods and Services serve as the basis of classifications for trademark registration in Singapore. And while trademark registration is not compulsory, a business person who does own registered marks acquire common law rights.

However, there are certain marks that the Intellectual Property Office cannot provide legal protection. The Trade Mark Law in the Lion City, for instance, does not provide certifications for the registration of descriptive marks. Furthermore, owners of marks that are offensive or contrary to public policies will not obtain certificate of registration from IPOS. To know more about trademark policies, and how to protect your brand, it is best to consult with a certified registration agency now.




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