Saturday, July 30, 2011

These Are The Mistakes That The SEO Newcomer Should Know About.

By Jerry Watkins


Search engine optimization can be thought to be the only optimal method for leading traffic toward your website if you lack the money for investing in paid advertising. Yes, there are other ways of promoting your site, but when it comes down to search engine optimization, nothing comes close. Just about every active Internet user is dependent on search engines, for example Google to unearth websites and intended information. Your website can be about anything you want to be, and still make the grade for having free traffic directed from the search engines. Throughout the rest of the article we will be taking a look at three SEO blunders you should be steering clear of if you really desire to make the most that you can from your hard work.

Don't do the mistake of wasting your time submitting your site to hundreds of search engines that you find on the Internet. You only need to focus on three search engines. Google is the biggest search engine giant and then there is Bing and Yahoo. Getting ranked on these search engines will be very helpful to you. All the other smaller search engines hardly get any attention from the web users, which means trying to get your site indexed and ranked with them won't yield any great results.

One of the most important elements of search engine optimization are keyword research. You could be making a mistake if you are not focusing on your keyword phrases or the wrong keywords. Find the keywords that are right for your website or niche so that you can get ranked in the right category. To bring more relevant visitors to your website you need to make sense of your keyword phrases. To get good results in the long you need to make sure that your keyword research is done correctly.

Some marketers think they can get high rankings by applying cloaking tactics such as building doorway pages on their sites, but this is a mistake that you won't get away with. If you've read somewhere that this is effective, you're probably reading dated material, as the search engines are now smart enough to catch this. The search engines are bound to find out if you're cloaking pages or engaging in other dishonest methods, and then your site will be much worse off than if you did no SEO at all. Just be on the safe side and instead work on genuinely optimizing your website effectively for the search engines.

SEO mistakes are not hard to avoid once you can identify them, and the ones we discussed above are some of the most common. Once you're familiar with such mistakes, you begin to comprehend the way the search engines think and what they look for when ranking sites. Everyone makes mistakes, but it's helpful when you notice them quickly, as then you can change directions and start doing the kind of SEO that helps your site.?




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