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Long suffering marketers would know that email marketing is not as easy as it sounds. While building an email list, patience is one virtue you must possess. It is true that email lists with thousands of email addresses are readily available in the market. The real challenge, however, is to create a sizable opt in list.
The truth is that you are just one of the several hundreds of marketers who are sending out emails to this same list of prospects. So, even if your offer is great, chances are that your email will not be read at all. You need to be able to create a positive impact on the few who will actually read your email.
You must be cautious on the source of opt-in list you get and also must be careful about the way you treat your subscribers. The relationship must be efficiently managed in order to build a long lasting trust towards your subscriber. People who sign up through your website are safe to add to your e-mail list, because they have agreed to receive mails from you.
You can even build your own list by collecting visiting cards of executives who drop in at your trade show counters to make enquiries. If you purchase an e-mail list, it is better to send e-mails to the addresses that are genuine.
Ask you subscribers what kind of emails they would prefer to receive. This would make them feel good and you will avoid displeasing them with your emails. The content of the emails and newsletters should not be explicitly promotional if you wish to keep people from opting out of your email lists. Regular monitoring of the email marketing campaign reports would give you an idea of the content or offers that work best with your subscribers. When subscribers choose to opt out of your email list it is quite natural to feel demoralized. However, the feedback these people leave behind will give you a clear picture of why subscribers choose to opt out. So make sure you capture their valuable feedback by requesting them to fill an optional feedback form. You will be surprised to see the findings.
Try to take all possible precautions in order to make sure that your emails do not infuriate the recipients. Often data fields get mixed up while sending the emails. This is not only unprofessional; it can also prove to be expensive for your business. Sending too many promotional emails is also a common faux pas. Little do we realize that the recipient is a human being after all and can get irritated to see so many emails flooding his inbox. In case you are not sure about the optimum frequency, ask the subscribers how often they would like to receive emails from you. This data can be easily obtained while a person is signing up. Attention to such details is the secret to success of email marketing campaigns.
The truth is that you are just one of the several hundreds of marketers who are sending out emails to this same list of prospects. So, even if your offer is great, chances are that your email will not be read at all. You need to be able to create a positive impact on the few who will actually read your email.
You must be cautious on the source of opt-in list you get and also must be careful about the way you treat your subscribers. The relationship must be efficiently managed in order to build a long lasting trust towards your subscriber. People who sign up through your website are safe to add to your e-mail list, because they have agreed to receive mails from you.
You can even build your own list by collecting visiting cards of executives who drop in at your trade show counters to make enquiries. If you purchase an e-mail list, it is better to send e-mails to the addresses that are genuine.
Ask you subscribers what kind of emails they would prefer to receive. This would make them feel good and you will avoid displeasing them with your emails. The content of the emails and newsletters should not be explicitly promotional if you wish to keep people from opting out of your email lists. Regular monitoring of the email marketing campaign reports would give you an idea of the content or offers that work best with your subscribers. When subscribers choose to opt out of your email list it is quite natural to feel demoralized. However, the feedback these people leave behind will give you a clear picture of why subscribers choose to opt out. So make sure you capture their valuable feedback by requesting them to fill an optional feedback form. You will be surprised to see the findings.
Try to take all possible precautions in order to make sure that your emails do not infuriate the recipients. Often data fields get mixed up while sending the emails. This is not only unprofessional; it can also prove to be expensive for your business. Sending too many promotional emails is also a common faux pas. Little do we realize that the recipient is a human being after all and can get irritated to see so many emails flooding his inbox. In case you are not sure about the optimum frequency, ask the subscribers how often they would like to receive emails from you. This data can be easily obtained while a person is signing up. Attention to such details is the secret to success of email marketing campaigns.
About the Author:
Jeff Dedrick is a successful business entrepreneur who has 25 years of experience in business marketing . Jeff now devotes all his work time to his new website http://www.LeadsAndListBuilding.com where you can learn the secrets of building a successful opt-in list. Visit LeadsAndListBuilding.com and learn more about List Building Secrets.
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