Monday, December 29, 2008

Blogging as Traffic Strategy and Solution

By Mark Fry

Some people think of blogging as a place for teenagers to express their feelings. While this is one use of a blog, it is not what we are addressing here. It would work for Paris Hilton but not for us unless we're famous.

Many people think of blogging as a platform for lonely teenagers to vent their feelings like a diary. While this is one use of a blog, it is not what we are going to talk about. It would work for Paris Hilton but not for us unless we're famous.

We want to look at how blogging will work as your marketing and traffic strategy. Blogging is a great way for you to present and manage content on your site and set up content so that it is organized, fresh, and easy to follow. It is important to create a blog if you want to get ahead in your market. The blog structure allows you more flexibility than a static site and can be one of the primary tools in your marketing and traffic strategy.

Plus have you noticed Fortune 500 Companies using blogs? There's a reason for it. Anyway let's look at some of the benefits of blogging for the serious business minded person:

1. Blogs give you a platform to show off your ability and expertise in your field. You can reach a much larger audience this way than through other traditional methods. You can gain a reputation as an expert in your arena by blogging and showing how well you manage your own business and displaying your knowledge.

2. Blogs give you a platform to show off your ability and expertise in your field. You can reach a much larger audience this way than through other traditional methods. You can gain a reputation as an expert in your arena by blogging and showing how well you manage your own business and displaying your knowledge.

3. Blogging is an easy way to post fresh content. Not only does this lend legitimacy and interest to your website and pull in more visitors, but it will attract the search engines. Fresh content equates to more web crawling from the search engine spiders.

4. Blogging is a simple way to provide fresh content. Not only does this lend credibility and interest to your website and pull in more visitors, it also will attract the search engines. Fresh content equals more web crawling from the search engine spiders.

5. The cost/benefits are huge with blogging. With easy to use and cheap blogging tools, you can get started without a huge investment of time and money.

6. A blog with RSS feeds will increase your visibility with blog and RSS search engines. You can build link popularity through RSS feeds when you are cited by other blogs or websites. Your links within your blog will also send you traffic if your content is of interest.

SEO in a blog is definitely the way to go. Blogs not only get your words out there, but allow for comments and RSS. You can optimize your blog to get attention with relevant keywords.

Just like any other marketing method, it can be indexed and therefore translate to rankings with the search engines. Thanks to the structure of blog softwares, it is relatively easy for search engine crawlers to detect and categorize the content, resulting in a better shot at high rankings.

You can use blog software to easily add active and attractive elements to your website to keep it fresh and inviting. The software can help you to post current events and news in your field, newsletters, updated FAQ's, updated media, interesting correspondence, and relevant data.

Instead of just relying on a static web site that deters people from frequent visits, you can encourage regular visitors with constantly updated content, comment posting, cutting edge news, and a sense that your site is on the cutting edge of your field or industry. This translates to a site that attracts the search engines and produces high rankings.

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