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How to write a press release is a major challenge facing both experienced and aspiring PR professionals.
Although virtually anyone can string words together, writing a press release that will grab and hold the attention of the media is an art. Many press release services also offer press release writing services; in most cases, it's worth the money to leave it to the professionals. If you do want to write your own press release, though, here are some tips:
To get your press release noticed, you should ensure that the release is noteworthy. It should not sound like it is hyped. Instead, it should supply information that would seem like something that has been written by a reporter.
To get your press release noticed, you should ensure that the release is noteworthy. It should not sound like it is hyped. Instead, it should supply information that would seem like something that has been written by a reporter.
DON'T TRY AND BE TOO SMART: Writing headlines for the print medium is a real art form. Leave it to the professionals, namely, newspaper sub-editors. Remember that newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
Always remember to send your press release to relevant sources so that it gets noticed. Never send it to irrelevant people as it paints a very unprofessional picture of you.
Always ensure that the length of your press release is not more than one page. A lengthy press release can often turn down the editors. The point is that readers are definitely not going to take much time to read too much content in a press release.
Adding your contact information and a brief profile of your company is important as well when writing a news-worthy business press release. This is especially important if editors and readers are not familiar with your company. You'll give them some background information that is useful, and of course you want the contact information included so that people can contact you for more information or even visit your website.
Although virtually anyone can string words together, writing a press release that will grab and hold the attention of the media is an art. Many press release services also offer press release writing services; in most cases, it's worth the money to leave it to the professionals. If you do want to write your own press release, though, here are some tips:
To get your press release noticed, you should ensure that the release is noteworthy. It should not sound like it is hyped. Instead, it should supply information that would seem like something that has been written by a reporter.
To get your press release noticed, you should ensure that the release is noteworthy. It should not sound like it is hyped. Instead, it should supply information that would seem like something that has been written by a reporter.
DON'T TRY AND BE TOO SMART: Writing headlines for the print medium is a real art form. Leave it to the professionals, namely, newspaper sub-editors. Remember that newspaper headlines have to sell papers, your headline has to engage one reader - a cynical journalist or editor with a 'so what, who cares' attitude.
Always remember to send your press release to relevant sources so that it gets noticed. Never send it to irrelevant people as it paints a very unprofessional picture of you.
Always ensure that the length of your press release is not more than one page. A lengthy press release can often turn down the editors. The point is that readers are definitely not going to take much time to read too much content in a press release.
Adding your contact information and a brief profile of your company is important as well when writing a news-worthy business press release. This is especially important if editors and readers are not familiar with your company. You'll give them some background information that is useful, and of course you want the contact information included so that people can contact you for more information or even visit your website.
About the Author:
Chris Jonathan has been helping others to get start how to do online press releases. If you would like to learn more then please go to: http://www.vebmarketing.com/
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