Monday, August 17, 2015

Creating Better Trade Show Exhibit Designs

By Phyllis Schroeder


As an exhibitor, you ought to make sure that your booth would stand out from the rest that can be found in there. When that happens, then you would be able to say to yourself that all your hard work has been worth it. You planned for this really well and that is the reason why you shall reap the fruits of your labor.

For starters, decide on how big your images would be. The best trade show exhibit designs is the perfect combination of the elements needed. If you would accidentally overpower the texts with the images beside it, then your goal for attracting attention would not be achieved. You have failed.

Find your way to the right colors for the banner. Yes, you have strict orders to implement the company colors which you already have but then, you are also free to modify that even just a little. So, let your instincts guide your way. Just be sure that things will not get weird at the end of the day.

You should have the best design tools with you. If you are going to paint the posters yourself, then be sure that you have the talent and time for that. However, you can also call out the people from your IT department to help you out with your design software. Just be resourceful with the situation which you are in as of the moment.

You need to be wise with the decisions that you are making. If the first draft of the design does not appeal to you that much, then you are encouraged to change. It does not matter if you would have a lot of revisions in here. What is important is that you are wiling to finish what you have started.

You must put more effects to your work. If your team can draw the eyes of other people in with the use of those effects, then continue being on the right side of the road. If you will conduct that action, then your efforts will have a place to go and that is enough motivation on your part of the moment.

Cut everything in the right dimensions. Again, accuracy is very much needed in here. If the posters are going to be a little bit too short, then that can compromise your entire work. So, brief your team thoroughly and let them know that you would not tolerate any kind of mistake from their end.

Mainly focus on your brand. Those images and other texts are just helping agents. If you have the name of your company in the largest font, then people would know whom they are talking to. When that happens, then it would not be that hard for you to start with your sales pitch.

Overall, perform your greatest and that will be it. Your brand will gain the right amount of exposure during the event. It will never be a lost cause for you and you shall be happy that you managed to go through it.




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