Wednesday, August 19, 2015

Can A Social Media Agency Help Yooka-Laylee?

By Arthur Williams


If there's one thing that can be said about Kickstarter, it's that it has become the home of various video game-related projects. One of the most recent - not to mention successful - goes by the name of Yooka-Laylee. It's easy to imagine that this has become tremendously popular, but one has to wonder if a popular name like this can benefit from greater advertising. For this reason, I think that this is a name for any social media agency to focus on.

For those who do not know, Yooka-Laylee is an upcoming video game from many former employees of Rare. What this means is that the upcoming game in question shares a litany of similarities to the classic 3D platformer known as Banjo-Kazooie. Nonetheless, Yooka-Laylee has been able to stand out on its own, providing itself to be nothing short of a passion project. What surprises me, even after all of this time, has been the sheer success it reached at the onset.

When the Kickstarter page for Yooka-Laylee first went up, the goal was 175,000. What was surprising was that the goal was met in about a half hour, meaning that it didn't even take a single day for the amount in question to be reached. It's also worth noting that funding stopped at a sizable 2,090,000, making Yooka-Laylee the highest-funded UK video game endeavor in Kickstarter's history. Suffice to say, any social media agency should have taken notice.

In my opinion, firms like fishbat should prove to be useful in this scenario, especially when given the numerous services they can offer. Social media management is just one of them, as everything from Facebook to Pinterest can be covered. What about SEO, which is something that is more deeply integrated into Google? These are just a few of the possible uses that a social media agency, of the highest caliber, may be able to offer.

Without question, Yooka-Laylee is a project that many gamers have their attention focused on. There is plenty of promise to be seen, and it's clear that it's in the hands of the most reputable individuals as well. It's important to note that Yooka-Laylee is one of the few 3D platformers that has been able to gain traction, in an age where shooters are some of the most popular games out there. This project houses potential, which will hopefully be reached in due time.




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