Posts
When goods are produced, they have to be sold to the buyers who are either other businesses or final consumers. However, some of these parties are not even aware of the products existence. The creation of brand loyalty and generation of sale will only be achieved through a promotional swag. Depending on its intensity, demand will go up since the customers are given the essential information. It helps in carrying out the differentiation of products. Personal and media are the major means of promotion.
Mass media facilitates advertising which is a non-personal communication. When the goods are new, they have to be advertised to in order to get the potential buyers. Their making of rational choices will be enhanced. It gives information on the existence, the quality and location of a product. The customer will reduce costs by purchasing at the nearest place possible. Most people utility is derived from high quality goods.
A free promotion through stories in newsletters, newspapers, magazines and television is achieved through publishing. The cheapest means that this process can be performed is by using magazines and newspapers. The use of television basically provides information just about the existence of a product through image orientation. Most people in the population use television and radio as a source of information. Therefore, this is the best place to create a high attention.
Sales promotion involves coupons, large volume discounts, sampling, demonstrations, exhibits, trade allowances, samples and point of purchase displays in designing a promotional plan. These forms of communication are not found in advertising and personal selling. They are targeted to a specific group of people who have been in good business terms.
An inexpensive, appropriate and effective promotion method should be considered. Allocation of promotion and media costs is difficult since its effectiveness is not easily measurable. Clearly stating the measurable objectives is crucial. They must be compatible with the competitive and marketing strategies. Promotion should be done differently to different parties. It is done to a group expected to buy the products.
The best promotional strategies must be devised covering issues such as the goal, the effects it will have on a customer, costs as compared to benefits and promotional budget. The type to be used must be able to ensure that, higher benefits will be received as compared to costs incurred. At some extent, huge losses may result from this process if not well managed.
The idea is to pass the information to the highest percentage of people as much as possible. Therefore, ensuring that the best means is used is important. The main features of goods that are considered are the quantities, qualities and prices. Customers could be allowed to make their purchases at lower prices or be allowed huge discounts.
Profits will always tend to decrease when the process is carried out. But once the customers get the perfect information, it will eventually start to rise. Preferences and tastes of consumers should be considered when making the choice of the swag. The effectiveness is measured in terms of the resulting performance.
Mass media facilitates advertising which is a non-personal communication. When the goods are new, they have to be advertised to in order to get the potential buyers. Their making of rational choices will be enhanced. It gives information on the existence, the quality and location of a product. The customer will reduce costs by purchasing at the nearest place possible. Most people utility is derived from high quality goods.
A free promotion through stories in newsletters, newspapers, magazines and television is achieved through publishing. The cheapest means that this process can be performed is by using magazines and newspapers. The use of television basically provides information just about the existence of a product through image orientation. Most people in the population use television and radio as a source of information. Therefore, this is the best place to create a high attention.
Sales promotion involves coupons, large volume discounts, sampling, demonstrations, exhibits, trade allowances, samples and point of purchase displays in designing a promotional plan. These forms of communication are not found in advertising and personal selling. They are targeted to a specific group of people who have been in good business terms.
An inexpensive, appropriate and effective promotion method should be considered. Allocation of promotion and media costs is difficult since its effectiveness is not easily measurable. Clearly stating the measurable objectives is crucial. They must be compatible with the competitive and marketing strategies. Promotion should be done differently to different parties. It is done to a group expected to buy the products.
The best promotional strategies must be devised covering issues such as the goal, the effects it will have on a customer, costs as compared to benefits and promotional budget. The type to be used must be able to ensure that, higher benefits will be received as compared to costs incurred. At some extent, huge losses may result from this process if not well managed.
The idea is to pass the information to the highest percentage of people as much as possible. Therefore, ensuring that the best means is used is important. The main features of goods that are considered are the quantities, qualities and prices. Customers could be allowed to make their purchases at lower prices or be allowed huge discounts.
Profits will always tend to decrease when the process is carried out. But once the customers get the perfect information, it will eventually start to rise. Preferences and tastes of consumers should be considered when making the choice of the swag. The effectiveness is measured in terms of the resulting performance.
No comments:
Post a Comment