Sunday, July 1, 2012

4 E-mail Marketing Rules to Live By

By Mark Kreyman


Many enterprises are excited to use e-mail marketing but end up dissatisfied. The main reason? They have no idea how to do e-mail marketing in the first place. Do not be one of them. Whether you utilize paid signups or another step, do e-mail marketing right with these tips:

1. Call them by name.

Put yourself in their place. You do not prefer to be labeled as Dear, Customer. That feels as if you're merely their commodity. Like any normal customer, you prefer to be given more respect. You want to feel extra special. You can create your autoresponder to send them e-mails making use of their first names. 2. Avoid spam.

One of the mandates you should always remember when communicating with your target market is do not flood. Avoid sending out a lot of e-mails in any point in time. Instead, limit them to at least one per day and your newsletters to once every 2 weeks. This prevents information overload and ensures you can preserve the level of hype of your leads right there on top.

Besides, if you spam, your leads can quickly block your business e-mail and then damage your reputation.

3. Tell them to include you in their inbox.

Some e-mail platforms instantaneously put new e-mail addresses in Junk folder. A lot of your leads may not be aware of this. Thus, they start to believe your mailing list doesn't work.

Avoid that impression. Before you deliver your notification and first e-mail, request them to include your address in their inbox. In the process, your e-mails appear in the inbox not in the Spam folder.

4. Avoid hard-sell.

Doing hard-selling is like being that pesky salesman at your prospects' front door. Leads feel you are doing an invasion of their privacy.

Make use of your e-mail marketing method as a to give more information to your leads so they can act on smarter purchasing decisions.

E-mail marketing requires a lot of elbow grease, and oftentimes you need professional help. To help you save money and time, search for companies that provide both paid signups and extra promotional services, including e-mail marketing. You can also combine these offers to other methods like search engine optimization or SMS marketing.




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