Friday, December 23, 2011

Networking On The Road - Come On, Don't Be Shy!

By Kathleen Burch


Networking is not simply the process of "pimping" your business name and making other people know about you, but it is also an exercise in getting to know people and knowing the right people who could let people know about your business, what you are selling and inevitably support you in the process. Networking will behoove you to look beyond your immediate circle of friends, family and business colleagues - this will encourage you to meet as many new people as possible, people who will be happy to listen to you as you discuss your brand, people who will gladly represent your good business name and tell others about it.

Most of the time we associate travel with business purposes, but it could also be a simple visit to your parents' or relatives' home state or some quality time for yourself. Instead of making sure you sit next to your family or business associates on the plane, do the opposite and make sure you sit next to somebody you do NOT know - talk to that person and get to know him/her, and do the same to the people next to you in the lobby before the flight. Make it a point to meet and greet at least one new person a day.

So what should you do in order to achieve this?

"Hi there, how's the day going so far?" is a question that could go a long way. Ask questions. The best way to get to know someone is to ask questions. You have nothing to lose anyway, and everything to gain by asking these questions. Asking questions is a good icebreaker, in turn, the person is going to want to talk about their self, and where they are traveling too. Then it would be time to hit them with a "leading question", like asking if the trip is business or personal in nature.

Increasing your business network is going to be dependent on your abilities to carry on a conversation and to talk with others. Pressure yourself to make this a part of your life. Force yourself to stick to your habit of meeting at least one new person a day. Remember that you have nothing to lose, and if you make this a good habit, your business would be better for it and your sales should increase as a result.




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