Friday, December 23, 2011

Google AdSense -How to Keep Your Account and Not Get Banned

By Darryl Rasmussen


If you want to create another source of revenue to your websites and blogs, then give a close look to implementing Google Adsense. One reason so many people go with Adsense is simply because of they know the source and feel confident about using it. When you are using Adsense, your niche selection is very important, but the very most important and necessary thing is to have traffic. The greatest danger facing the inexperienced Adsense publisher is having their account banned for life simply due to violating Google's TOS, or terms of service. It is understandable that you should be interested to know the landscape and rules so your account stays open.

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You may be surprised to discover that Adsense is off limits for email promotions. Adsense is a contextual ad platform solely designed to be used on any kind of site. Naturally, you can use an approach involving sending people to sites, from your emails, that do contain AdSense ads on them.

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Some website owners get involved in joint ventures that involve different webmasters clicking on each other�s ads to make more money. But this won't work, because Google can tell if two IP addresses are consistently clicking on the ads.

The one particular metric you always need to track is your click through rate, or CTR. You should become concerned if you ever see your click through rate exceed about five percent. If you realize an abnormally high click through rate, then the best course of action is to get in touch with Google Adsense customer support. Even though it is not your fault, you still have to do something about it even if it is just letting Google know that something unusual is going on.

Just simply abide by their terms of service, and you can have a great experience. The search engine giant is very firm when it comes down to maintaining quality and relevancy, and the strict measures taken by them clearly show that they aren't going to tolerate any kind of leniency when it comes down to their policies. So respect what the do's and don'ts that are given by them, so that you may see a high return on your time investment.




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