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Improving the clickthrough rate of your AdWords campaign is the first thing that you need to focus on as an AdWords advertiser. Of course there's a lot that goes into getting excellent response rates for your ads and when combined they should give you a solid CTR. Your audience will respond much better to your ads by clicking through if you deliver ads that offer consistent high quality. You'll be on the right path fast if you follow these great tips.Ideally, just as with so many other areas regarding Killer Content, you will need to pay more consideration to some things than others.
Target Long Tail Keywords: It's a known fact that by targeting keyword phrases that are highly specific you'll be able to reach out to a more targeted set of your audience. The 'long tail' keyword phrases generally have a lesser search count, but since they are very specific, you have higher chances of getting people to click on your ad. Other than that, you have the benefit of less competition on these keywords, which means a lower price. These ads will also help you to cut costs because they will increase your quality score, which will also lead to a better positioning of your ads. What more could you ask for? Find some highly specific long tail keywords by doing a little research. The more relevant they are to your landing page, the better.
Google offers amazing tools, like sitelinks, to help you get better CTR - take advantage of them. You'll see a big boost in the clickthrough rate of your campaign if you use this simple feature for your advantage. But, what is it and how can you make it work for you? The real beauty of it is that it allows you to link to more pages on your website. With more options the odds that someone will click through to your site is even greater. When you use something like this that is not commonly used your ads will stand out even more. What could be better? There is no extra fee involved for using this nifty feature.
Use the Scheduling Feature: If you know how to use the scheduling feature cleverly, you could build up a good history while also boosting your CTR. This is another approach to split testing your ads because some hours generate less clicks than others. Presuming that your target audience consists of software developers, you will probably find that your daytime CTR isn't as good as the nighttime one because many developers prefer working at night. You simply need to have a good think about it and apply your experience when using scheduling to get the best possible results.This is some additional, and important, clues about Traffic Travis that no doubt will serve you well.
All in all, from the above article it becomes pretty clear that in order to boost the clickthrough rate of your ad you will have to take the right steps, at the right time.
Target Long Tail Keywords: It's a known fact that by targeting keyword phrases that are highly specific you'll be able to reach out to a more targeted set of your audience. The 'long tail' keyword phrases generally have a lesser search count, but since they are very specific, you have higher chances of getting people to click on your ad. Other than that, you have the benefit of less competition on these keywords, which means a lower price. These ads will also help you to cut costs because they will increase your quality score, which will also lead to a better positioning of your ads. What more could you ask for? Find some highly specific long tail keywords by doing a little research. The more relevant they are to your landing page, the better.
Google offers amazing tools, like sitelinks, to help you get better CTR - take advantage of them. You'll see a big boost in the clickthrough rate of your campaign if you use this simple feature for your advantage. But, what is it and how can you make it work for you? The real beauty of it is that it allows you to link to more pages on your website. With more options the odds that someone will click through to your site is even greater. When you use something like this that is not commonly used your ads will stand out even more. What could be better? There is no extra fee involved for using this nifty feature.
Use the Scheduling Feature: If you know how to use the scheduling feature cleverly, you could build up a good history while also boosting your CTR. This is another approach to split testing your ads because some hours generate less clicks than others. Presuming that your target audience consists of software developers, you will probably find that your daytime CTR isn't as good as the nighttime one because many developers prefer working at night. You simply need to have a good think about it and apply your experience when using scheduling to get the best possible results.This is some additional, and important, clues about Traffic Travis that no doubt will serve you well.
All in all, from the above article it becomes pretty clear that in order to boost the clickthrough rate of your ad you will have to take the right steps, at the right time.
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