Wednesday, March 18, 2009

What Is Search Engine Optimization

By Mert Erkal

SEO is a process of choosing the most advantageous targeted keyword phrases associated your site and ensuring that this ranks your site extremely in search engines so that when someone searches for specific phrases it delivers your site on tops.

It basically requires fine tuning the content of your web site along with the HTML and Meta tags and also involves suitable link building process. The commonest search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their processes and ranking algorithms secret, to acquire credit for finding the most valuable search-results and to deter spam pages from clogging those final results.

A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed.

A direct link from a well established internet site will get the search engines to visit the new web site and begin to spider its contents. It may take a a couple of days to even weeks from the referring of a link from such an established site for all the main search engine spiders to begin visiting and indexing the new web site.

If you're not able to search and select keywords and work on your own search engine ranking, you might prefer to employ someone to work with you on these issues.

Search engine marketing (SEM) and marketing companies, will look at the plan for your web site and make suggestions to increase your search engine ranking and site traffic. If you like, they will also cater ongoing consultation and reporting to monitor your site and make recommendations for editing and improvements to keep your web site traffic flow and your search engine ranking high.

Typically your search engine optimization experts work with your web designer to establish an integrated plan right away so that all aspects of design are considered at the same time.

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