Wednesday, March 25, 2009

The Importance Of Website Traffic

By Ross Goldberg

Website traffic is the volume of information that is sent or received by anyone who visits a particular site. The number of people who visit a site and the number of pages they go through on the site determine it. Most websites have software that monitors the number of people who visit their pages every day.

This enables them to know which pages are most popular. This way, the web designer knows what needs to be improved, changed, removed or added. Monitoring is also done for security purposes since not all web traffic is good.

Generally websites encourage people to visit the sites. However, some may have restrictions as to who can access certain pages on the site. Passwords are used for this. Only site visitors with a particular number of connections or a certain bandwidth are allowed. Most companies will keep finding new ways to increase web traffic because this is what determines the success of a website. To increase the amount of traffic to your site, you can place your web address on search engines.

One of the most means is to have your website link on popular search engines such as the Google. You can also buy advertisement space from popular sites. It would be wise to post your ads to sites that have content or products related to your site. You need to use all promotion means to get your site known; both online and through the traditional means. The design and development of your site matters a lot. Your website is supposed to be search engine-friendly. Through this you will be in a position to gather more followers than any other means.

Have several links to your site. This is another great method of traffic generation. Negotiate with sites whose content is similar to yours and ask them to a link to your site on their website. Thus, people who visit their website may get interested in exploring your link to find out more. The simple act of clicking on your link increases your website traffic. The disadvantage of too much traffic is that it slows down the speed of accessing the site or makes it inaccessible altogether.

If the server gets too many requests from the clients, it means that the traffic bundle will be slim. Some popular sites will have multiple servers to share file requests during pick time. You can as well use the various product promotion methods like free stuff in your site to attract more visitors. This will direct all the traffic from your competitors to your site without much hassle.

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