Tuesday, March 31, 2009

Email Marketing Machine " Right way to market your Business

By Chris Johnathan

Email Marketing is a method of advertising, promoting, or simply distributing information to a large number of recipients via email. In general, Email Marketing Machine uses an online interface to simplify the process of sending mass emails.

It collects names and information from people who visit your site or uses email addresses you already have.

It creates professional-looking email campaigns to help you retain your existing customers or convert your new prospects.

It measures email results in REAL TIME with our proprietary reporting tool.

Writing effective mail messages to increase response rate

Sending emails designed to encourage customer loyalty and enhance the customer relationship.

The most important aspect that helps in the success of an email marketing campaign is to tell your prospective customers about what's in it for them and in what way the product or service can benefit them in terms of improving their lives, helping them earn money, helping them lead healthier lives, making them live longer, making them more successful, help them save money, protecting them from disasters etc. Once this question is answered half the work is done and hence companies need to concentrate more on developing content that focuses on the benefits of products/services to the customer rather than associated features.

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