Thursday, January 29, 2009

Growing Your Sales During a Recession

By Storm Castle

A recession is often considered the time when marketing and sales expenditures should be cut. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. A prospecting firm can be a cheap way to increase sales during a recession.

Many salespeople are good at closing but dread the idea of outbound telemarketing. Using a prospecting firm can allow you to gain more new prospects that your salespeople can close, thus bringing in new business by focusing on your salespeople' specialties.

One of the worst drains of your time is being on the phone with uninterested customers. Delegating the prospecting to a company can allow you to focus on growing new clients either through meetings or marketing strategy, ultimately which will cost you les.

You can focus on prospecting with individuals who actually want to hear what you can do for them. Meeting only with interested individuals will lower your costs per new client because you can sign up more new clients than the cost of the prospecting firm.

Most businesses struggle with inconsistent sales to new prospects. Using an outbound telemarketing company will give you a consistently full pipeline, leading to more sales and thus lowering your costs.

If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. Using a company to do this will improve the productivity of your salespeople and lower your overall costs.

Many salespeople who are customer facing do not have time to find new clients because they also have to service customers and prospecting becomes the activity to first fall off the radar. Using an outbound telemarketing company can keep new prospects flowing in and lowers your costs because you can have a fixed cost that is offset by new business growth.

Most businesses do not have automation systems for their phones like an outbound telemarketing company. This system can dial automatically so the prospecting company can reach potentially five times more prospects than your salespeople can reach.

It is hard to know how many new customers you will receive by using your salespeople. Using a prospecting company can allow you to track your new customer flow so that you have a good return on your investment and will show that it is costing less to reach new customers than before.

Using a prospecting company allows you to allocate your human capital in different ways. This can give you the ability to delegate employees to their most profitable activities such as closing meaning more business can be created from fewer people, lowering your costs.

Your business is either going forwards or backwards. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales. A recession merely is important in making you refocus how you pitch your product.

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