Monday, January 4, 2010

Why You Need Targeted Traffic to Your Website ?

By Ahmed Elnaggar

You cannot make sales or earn money without having customers visiting your store or paying for service you provide. Web sites are the same as real business you need traffic to generate sales or to earn money. You will take some time to determine your site niche and your site domain name but you should focus on how you will generate traffic to your site.

There are two main methods to generate traffic to your website. These methods are the paid traffic and the free traffic. In the paid traffic you are paying money to get traffic from search engines sponsor programs or another website that provides advertising space, while in the free traffic method you are getting traffic from free sources like search engines, blogs, forums and other websites that recommended your site as a good resource.

In paid methods you are paying money to company or broker to drive traffic to your site. It is really costly but it worth if you can use it right. There are many sources for paid traffic but you should choose the best method for your site. In email marketing you use a company that has big email list for customers and they send your offer to them. Banner advertising is better because you can put your ad in similar niche site and this will increase your site profits. The pay per click is the best because you only pay when customer click on your ad and come to your site which is money saver.

Most webmasters prefer the PPC advertising because it gives them the highest freedom on choosing their customers. You can choose your customer country and language. You can also specify which phrases you want your ad to show when someone searches for it, and which phrases that your ad should not appear on it. The only problem you may face that if you have poor website, because most PPC advertising programs prefer sites with high quality content.

You will provide a lot of time and efforts if you choose one technique in the free category but you will save huge amount of money. The free category main techniques are free search engine traffic, traffic from blogs that related to your niche, traffic from forums that provide topics related to your niche and traffic from articles that you submitted in major article directories.

Search engines free traffic is the dream of every webmaster because once you started to rank you will get huge amount of free traffic but you must know the basic of SEO to rank in search engines. You may hire SEO expert or ask for advice from search engine companies but it will cost you a lot of money. You may search for free search engine optimization tips online and you will find a lot, but you should be careful of the unbiased information.

Finally, you have to drive traffic to your site to earn money and there are two main methods to generate traffic paid method and free method. Choose your method carefully and you should know every method pros and cons.

About the Author:

No comments:

Post a Comment