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Trade shows have been around for decades. Big ones, small ones, and even ones that hardly anyone has ever heard of, plus international, national and local shows can be found in almost every city for every reason. If you are planning on attending a trade show, you need to understand that your trade show display means everything. It helps determine your success or your failure. Are you going home with new customers? Or did you waste your entire advertising budget?
A display is more than a table, banner and some literature thrown around. Your display also takes into consideration where you are on the show floor along with the actual size of your booth. Many companies have their own set ups and they arrange for storage and shipping of the display for each show during the year. If your company doesn't own any display materials there are companies you can rent from, and trade show personnel can usually point you in the right direction.
Larger companies have their own trade show managers who are experts in managing their annual trade show circuit. This entails arranging shipping and set up for each show, along with securing space at the shows for the following year. Many companies make these plans while at the current show.
It is vital to secure what is considered prime floor space. Newcomers to a particular trade show find themselves at a disadvantage because the companies who come year after year usually are given the privilege of all prime space if they secure it early enough. Prime space is considered any booth that is located directly inside the front entrance or visible from the front entrance. This is why your trade show display must be top notch.
A typical booth is 10 x 10 feet or 10 x 5 feet depending on the location. It's basically enough for one table, an overhead sign, your banner with company name, and maybe two chairs. If you have your own display set up, fine. Otherwise you can either rent what you need from the trade center, or in some cases, these items are provided as part of your show fee. Display booth rental fees depends on your location.
Larger companies will always rent what is called a '10 booth' size ' usually the largest area available, and these are limited depending on where the show is held. If it's in a hotel, there is usually only one of these large spaces. In a regular convention hall like McCormick Place in Chicago, management usually allows multiples, depending on the companies.
Most large firms stick with the 100 x 100 size - ten booths. They also aim for prime space on the floor. Most places have a limited number of what they consider to be these oversized display areas. A regional hotel might have none; a large international trade show center might have many, depending on who is registering for the show.
Your display will dictate your success.
A display is more than a table, banner and some literature thrown around. Your display also takes into consideration where you are on the show floor along with the actual size of your booth. Many companies have their own set ups and they arrange for storage and shipping of the display for each show during the year. If your company doesn't own any display materials there are companies you can rent from, and trade show personnel can usually point you in the right direction.
Larger companies have their own trade show managers who are experts in managing their annual trade show circuit. This entails arranging shipping and set up for each show, along with securing space at the shows for the following year. Many companies make these plans while at the current show.
It is vital to secure what is considered prime floor space. Newcomers to a particular trade show find themselves at a disadvantage because the companies who come year after year usually are given the privilege of all prime space if they secure it early enough. Prime space is considered any booth that is located directly inside the front entrance or visible from the front entrance. This is why your trade show display must be top notch.
A typical booth is 10 x 10 feet or 10 x 5 feet depending on the location. It's basically enough for one table, an overhead sign, your banner with company name, and maybe two chairs. If you have your own display set up, fine. Otherwise you can either rent what you need from the trade center, or in some cases, these items are provided as part of your show fee. Display booth rental fees depends on your location.
Larger companies will always rent what is called a '10 booth' size ' usually the largest area available, and these are limited depending on where the show is held. If it's in a hotel, there is usually only one of these large spaces. In a regular convention hall like McCormick Place in Chicago, management usually allows multiples, depending on the companies.
Most large firms stick with the 100 x 100 size - ten booths. They also aim for prime space on the floor. Most places have a limited number of what they consider to be these oversized display areas. A regional hotel might have none; a large international trade show center might have many, depending on who is registering for the show.
Your display will dictate your success.
About the Author:
Designing your display is extremely important for your trade shows. We offer design services and well balanced displays, ranging from roll up stand, banner stand, and of course, trade show displays. Check us out!
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