Thursday, January 21, 2010

Eco-Friendly Corporate Gift: Non Woven Bags

By Andy Braddy

Effective promotion is important for every organization to get customers for its products or services. Many things are taken into account while marketing, such as expenditure, extent of brand awareness created by the promotion tool, and even influence of the marketing strategy on the environment. One of the preferred ways of promotion of products or a brand is by distributing corporate gifts. Gifts could be given away either to the customers or the workforce of the company. It doesn't have to be costly, you just need to do a little research online and be inventive in choosing it. It is a proven fact that the effectiveness of non woven bags as corporate gifts is quite high. The best aspect of a non woven bag is that it is manufactured using recyclable material called polypropylene. It is an eco-friendly fabric, which does not have any toxic influences either. In this age of environment consciousness, people lap up such products. Hence, non- woven bags have become very popular as a corporate gift.

Non-woven bags are made of environmental-friendly material. It is non biodegradable. It is made of tough, highly combustible, durable, re-usable, and breathable fabrics. More than that, its fabrics are cheaper than other materials such as nylon and woven bags.

The other great feature of non woven bags is the fact that they come in a wide range of designs and printing choices. Since non woven bags come in various colours, all kinds of slogans and logos can be attractively printed on them. The printing on these bags is quite easy and more importantly cheap, as they use polypropylene as fabric.

Shoppers are usually quite happy to carry these trendy and colourful bags with them while on a shopping spree. When people go out and take these bags alongside, they are in effect carrying an attractive mini advertisement with them. The brand therefore gets publicised for free, and this marketing happens automatically. It becomes a great marketing strategy that will drive sales and grow your business in a very creative and simple way.

These bags can be given away to the customers as either a stand-alone corporate gift or can be distributed with some other promotional items in them. These non woven bags can also be given to employees as they would see them as a token of appreciation and would be glad to get them as corporate gifts.

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