Thursday, October 24, 2013

The Truth About Norwich...

By Sarah Williams


In the East of England, barely tethered to the rest of the Country by a single stretch of tedious road, is the city of Norwich. The name, for many, conjures up unflattering assumptions and preconceived notions - most famously aligning Norwich as the land of the rising Partridge. However, what most don't know is that here admittedly a little adrift, Norwich is producing some of the finest creative and digital work of the country.

Despite its reputation, Norwich is home to a number of amazing, industry-leading companies. These businesses are producing unparalleled work while enjoying a quality of life unrivaled by anywhere else in the UK. As a starting shot, very few know of EPIC studios - the former home of Trisha Goddard. EPIC is fully equipped with state of the art, full HD production and post capabilities, poised to start producing digital shows with some real production quality. The studio has already resurrected geeky nostalgia show Knightmare for YouTube's Geek Week which included the original cast and local YouTube star Stuart Ashens. As well as its production prowess, EPIC is hosting live events, bringing some of the UK's top talent right to the doorstep. Despite the A11.

Going digital we introduce FXHOME, a software company that is turning the post-production industry on its head. Producing both professional photo and video editing software this obscure company is actually making massive waves overseas, especially in America. Turning the heads of the folks at Sony, and releasing products that constantly nip at the heels of Final Cut and Adobe, FXHOME is a rapidly growing company thanks to its innovative strategy that focuses almost exclusively online and at YouTube. The company have worked with YouTube stalwarts Freddie Wong, Brandon Laatsch and Corridor Digital to co-produce a number of amazing productions, as well as running their own successful YouTube channel. Take a look at their awesome promotional video to see their software in action.

Joining them online and with a digital delivery across YouTube and social media platforms is Lambda Films. Lambda is a video production and marketing company that creates productions for businesses that are tailored for an online delivery, a social audience and measurable results. The company, while young, has already produced work for the NHS, St John Ambulance, RG Carter, a number of Universities and offshore companies as well as winning a string of awards for their campaign work. For an insight in to the company and their norwich roots, take a look at their Video Production Norwich video.

Fighting the corner for mobile innovation is Proxama, a company pioneering the hugely exciting NFC technology. NFC, which the more elegant and powerful version of QR codes. NFC bridges the gap between traditional print and digital media, often on mobile devices. NFC technology is looking to become one of the most game-changing technologies in the mobile device arena. Norwich was also the first city in the country to host an NFC hack due to its ties with Proxama. From the hack came many notable NFC ideas, including Blue Butterfly - a tap-to-wifi company that went on to great things following the event.

This is just a taster of the talent that inhabits the quiet region and in future we'll look at many more of the outstanding businesses that thrive in the Norwich area. Subscribe to read more about this amazing companies.




About the Author:



No comments:

Post a Comment