Tuesday, June 18, 2013

Pump Up The Market For Your Auto Repair Business With These Hints

By Jenny Peng


For anyone serious about starting an automotive repair service business it begins with careful planning. You need to think about funding, location, investments, budget and marketing strategies. All of this can sound a bit overwhelming, but the following article is a great place to start. You'll discover helpful suggestions on starting a business.

So little time for so much to do: with so many demands on your time as an auto mechanic shop leader, you're limited to the number of issues you can address. It's human nature to work on the familiar items and postpone working on the unfamiliar. To effectively grow your automotive repair service business, make a point to address the unfamiliar matters, or hire a trusted resource to ensure the important issues don't restrain progress.

Facebook is a great site to use to advertise your automotive repair service business on. Their rates are relatively low, and they can target your specific demographic so they are usually extremely effective. For example, if you have a wedding business, you can have your ads appear on the pages of individuals who have "engaged" as their relationship status.

Loyalty cards have come a long way and now come in all shapes and sizes, from key rings to numbered automotive repair service business cards that are hole-punched. A great way to grow your business and customer base, we recommend designing a loyalty card for your auto repair center. For example, you could offer a 10 to 1 deal: Purchase 10 meals (or other service) and get 1 meal free.

As the automotive repair service business owner, you might be tempted to take a small paycheck in order to give more money to other aspects of your business. However, you do work very hard, and you deserve a good salary. If you have to live on a sub-par salary, you will find yourself unhappy, and you will not be able to run your business well.

Attracting and retaining the best employees will become increasingly complicated as Baby Boomers retire from the workforce. In addition to the Baby Boomers' exit, employers will be left with a younger workforce that places a higher value on work-life balance. Build a work environment and culture appealing to employees on different levels in order to get and keep the best: wellness plans, flexible hours, pet-friendly environment, etc.

A properly placed sign or billboard can be the perfect thing to attract customers to your automotive repair service business. If you create an attractive billboard that advertises your business's deals, lots of people will drive by and see it each day and might even decide to give your business a visit!

You're always meeting with clients or prospective clients, correct? Make sure you print phone stickers or contact cards to hand out at each meeting. Be innovative though! Use some color. Use cool graphics. Get the word out about your automotive repair service business easily and affordably by implementing tips like this.




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