Monday, June 24, 2013

Generating Traffic: Strategies For Managing Your Popular Home Improvement Blog

By Jane Adams


When a viewer comes upon your site you want to make a good impression. The more time a viewer spends checking out your site--viewing the photo gallery, clicking on the "about us" and such, the stronger the chance that the viewer will become a customer. To learn how to build an impressive home improvement products review website be sure to look at the following suggestions.

People love deals and coupons, so play on that if you have an ecommerce site. Distribute coupon or promotion codes in your newsletters, through social media, and/or ad campaigns. Be sure to have an option to enter these codes in the purchase pages so that they can take advantage of them. Not having this option yet having the code can have a negative effect on your home improvement products review website. Otherwise, it can give the extra nudge to get potential buyers motivated to make a purchase.

There are many sites that are filled with good information, but some of them can be cold and impersonal. One way to make your users want to come back to your home improvement products review website is to make it warm and welcoming so that they feel connected to you and your site. This shouldn't be too difficult, because a lot of the people that come have the same interests as you.

From page to page of your site, the navigation needs to be consistent. Users get frustrated when they cannot easily find the links that they are looking for. Before launching your page, make sure to test your design. A best practice is to have people you have not worked on the site walk through it to get their feedback.

Add more value to your services and items instead of giving discounts. If you sell groceries, instead of offering discounts, you can offer home delivery services. This way, you don't take cash from your benefit or your pocket, which is what discount does.

Time management is key when writing your articles. The best ones are usually between 400 and 1500 words because they're short enough that you can churn them out quickly but long enough to be useful to your readers, attract links from other blogs and get search hits.

Reading aloud can also help with the punctuation of the piece, make sure that commas are in the right place and that all other thing such as exclamation marks, full stops and question marks are all correctly positioned. It's little things like this that go a long way to making a successful home improvement products review website.

On your call-to-action buttons, keep the text and color the same throughout the site. It should be obvious what clicking on the button does, and the user will appreciate the continuity. If you word your sales links differently throughout the site, confusion will follow.




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