Tuesday, May 1, 2012

3 Online Marketing Methods You May Not Know About

By Fernando Oppenheimer Xavier


Failing to include any (or enough) pictures into your content site is only going to hurt you when it comes to your marketing. Interlinking images and graphics with your content is the best way to do things. As you're about to find out, you should do more than just put an image into your content every so often. If you want to make your website's performance better, there are lots of ways to use color and graphics to accomplish this goal. Here are some of the things that you can do, so keep reading.

Perhaps you have an e-mail list and you know a little bit about e-mail marketing. Or maybe you don't know how to work your leads at all. You should try a totally different spin on the strategies that you typically use with your list. Don't send him to an article - send them to a video instead. When you send them to your videos, you are doing what is called "video e-mail marketing" which is very different. Put a little tease in the e-mail that you send them in the form of a small paragraph with a link right below. Some markets work better than others with this particular e-mail marketing technique. You just have to try it out to see what happens.

When you want to use your pictures to bring about a gut reaction or to really grab a person's attention, choose an image that has sequences within it. While this will require a lot of manual customization, you should know that this work is not all that hard. Plus, it's possible that you are going to get lucky and find a few images that have already been arranged to be a sequence within a still image. This is not something that is a video or flash effect, it is still-form. This works well as a pausing point for the reader because they usually take a moment or two to really look at the image.

Although this is similar to the video sales letter concept already discussed, this concept is related but different. Pre-selling your products - this is what you will do in these videos. The presell video can also go out to your e-mail list for them to view. Now that is something I have never seen in all my many years of online marketing. This type of online marketing, which others have discussed, focuses solely upon pre-selling. The best way to do this on your own is to find out more about the subject before you start making videos. Pre-selling is something you need to learn about before you can do it, especially before you shoot a video with this strategy.

Doing something new can be tricky. That is why you need to set up a small-scale test before you go all out. If this is simple or difficult, it will be shown, and different variables will cause different results. As long as you are not spending too much money, and paying attention to details, you should be fine. When you test, a smaller scale will usually work just fine, and then you can measure the results and make a decision.

In the event you genuinely wish to take your company to the next level, then think about acquiring a franchise. This could actually help you generate some funds.




About the Author:



No comments:

Post a Comment