Wednesday, April 18, 2012

Email Marketing Campaigns: How They Can Help Your Business

By Exirda Joseph


Email marketing has been around as long as the Internet. Today spam and junk mail filters keep most unwanted emails out of an email inbox, but when email marketing is done well, both the recipient and sender benefit. Read on into this article for ideas you can use to enrich people's lives and your own pockets.

Before getting involved in an email marketing effort, you must obtain permission to email each person on your list. If you don't, complaints that you are spamming people will increase, and that may cause you to lose customers.

Use social networking sites, such as Facebook, Twitter and YouTube, to help expand your email marketing efforts. They'll be able to get your message out to an even larger audience without you so much as lifting a finger.

When it comes to holidays and other special events during the year, you should focus your email marketing campaign. Make sure you plan your emails with holidays in mind! Come up with campaigns that revolve around major retail holidays, including Christmas, Easter, Valentine's Days and any others that may be appropriate. Make sure you keep some interesting content to generate sales in between holidays.

Keep your emails short and simple. It is highly unlikely that much more than the first few paragraphs of an email marketing message will even be read. Everyone is busy, and no one is as interested in your viewpoints as you are. Say what you want to say and let your readers go, and they will return to read your next message.

Always follow up with your new prospects with an email thanking them for their interest and reminding them of your products. Encourage subscribers to shop around. Conclude the email with information about any money-back guarantees or warranties that you offer, which may make them feel more confident about their purchase.

Use multi-part messages to cover your emails. These emails utilize both plain text and HTML formatting. They are capable of displaying the proper format regardless of which settings the recipient uses in order to display the email. This is simple to do, and it can help keep all of the subscribers on your list happy.

Make sure your emails will grab your customers attention. You may have to make several attempts before finding success. If it isn't working, change it! Even if you discover an area that works, always test new techniques which can be learned online or some other location.

Never send emails that do not provide a high level of value to your customers. Respect the customers' intelligence by only sending well thought out emails containing pertinent information, not merely sales pitches. Every email should have something relevant, like tips or discounts.

Solicit customer opinions on your emails. Although you can continue to send numerous emails, it is important to know that your customers enjoy them. Inquire about what they enjoy about your messages, and what you can improve on. Your customers will stay loyal if you listen to them.

You should always ensure that every email address that you have is correct. Having to resend emails or having them go to incorrect addresses will be a complete waste of your time and resources, and could cost you customers! This can be a waste of your time!

Creating an email marketing campaign that is successful is simpler than it seems. By reaching out to your customers or clients, you can boost your profits by building a relationship with the people you want to reach. Watch your income increase by applying the tips in the above article.




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