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All the most successful IM marketers know about backend marketing, and that is exactly how they succeeded. If you want the same kind of success, then you can use this method to achieve it. You will market your products to your niche audience, but first you must find a way to get them inside your circle of marketing influence. The front end product needs to be good, but it is not the biggest and best product in the stable. The real profits come in when they start the backend promotion.
The reason this approach is so effective is that your customers have their credit card out and in hand and are prepared to make a purchase. All of that is good stuff for you because you can sell to them much easier than you normally would be able to. You can burn-out your email list if you send them offers too much. Do not overlook using your business email signature to promote your offers.
After you make a sale, then you can easily be in a position to tell people about your related products. The important part here is that your customers will be open to buying more from you right after they buy the first time. The best time to do backend selling is to hit them just before they are ready to pay for the first product. You can make the copy compelling for the new product you are offering to them. It does take a bit of convincing here, but ultimately, that's what follow-up marketing is all about.
You will smart marketers including links to their offers when they do something. You can get more backend sales with zero effort on your part, and that is the beauty of this model. You can place information and links inside an ebook you create. It is all the little things like this that really do add up over time. It does not matter what the ebook is about so long as it is relevant to your market.
You have to get it all right, but when you do then you will not be disappointed with backend marketing. Overall, if your objective is to build a long term Internet business and actually take it to the next level, then backend marketing is something you can't ignore. There are three prongs: new leads, new customers, and marketing to current customers with your backend marketing. This is exactly what the hugely successful marketers have been doing for years.
The reason this approach is so effective is that your customers have their credit card out and in hand and are prepared to make a purchase. All of that is good stuff for you because you can sell to them much easier than you normally would be able to. You can burn-out your email list if you send them offers too much. Do not overlook using your business email signature to promote your offers.
After you make a sale, then you can easily be in a position to tell people about your related products. The important part here is that your customers will be open to buying more from you right after they buy the first time. The best time to do backend selling is to hit them just before they are ready to pay for the first product. You can make the copy compelling for the new product you are offering to them. It does take a bit of convincing here, but ultimately, that's what follow-up marketing is all about.
You will smart marketers including links to their offers when they do something. You can get more backend sales with zero effort on your part, and that is the beauty of this model. You can place information and links inside an ebook you create. It is all the little things like this that really do add up over time. It does not matter what the ebook is about so long as it is relevant to your market.
You have to get it all right, but when you do then you will not be disappointed with backend marketing. Overall, if your objective is to build a long term Internet business and actually take it to the next level, then backend marketing is something you can't ignore. There are three prongs: new leads, new customers, and marketing to current customers with your backend marketing. This is exactly what the hugely successful marketers have been doing for years.
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