Monday, May 7, 2012

Difficulties With Multilevel marketing #4: Believing That Everybody Will Join If You Just Follow Up!

By Andrew Gregory Smith




Regardless of what you might have been told by your Upline, you can sponsor new reps into your Multilevel Marketing business without hammering the phone and following up night after night! Ok, follow up is crucial, but there is a method to do it properly and what's more you can do it without losing your friends and family in the process!

Most of the people who join a Network Marketing company are told to make a list of family and friends members to call regarding the company's products and business opportunity. A few of these people will be interested to discover more and others will not. Some will even come to see a presentation and might even request more information. This shows that they are thinking about what you have to offer, but doesn't necessarily mean that they they want to join you.

It's normally at this stage that your Upline would tell their new reps that "follow up will pay! Nearly all sales are closed on the 7th follow up, so just keep following up!" Have you ever actually attempted to follow up with someone on the phone seven times when they're uncertain whether to join you? In my opinion it is a guaranteed technique to come across as the pushy salesman and is a great technique if you desire your friends and relations to stop answering their phone when you call!

The big problem with this strategy is you either come across as pushy or needy . Either way, people are not gonna be motivated to join you if that is how they perceive you. People have to be given a way out without feeling like they are upsetting or offending you. People need to feel like they can say no.

Following up on the net is quite different. If you begin by using Online marketing strategies then you may attract a lot higher volume of prospects into your prospecting pipeline. What's more, those people are already interested in what you have to offer. By setting up an opt-in mailing list you can drip feed information to your prospects without being pushy. Keep in mind, they asked you for the information! You are giving them what they've asked for. You're now sharing your details, following-up and working through your prospects totally on auto-pilot!

Yes, the proportion of prospects that you transform to distributors will probably be considerably lower because there'll be lots of tyre kickers and time wasters on your list. But the limitless number of prospects coming through your prospecting funnel will result in a lot more conversions in general.

Traditionally, you might have to present your chance to 10 people and follow-up with each of them just to get 1 or 2 new reps. That would probably take up between 10-20 hours of your time. Online you might want to bring fifty people into your marketing funnel to get 1 new rep. The advantage is that you can potentially get 100 new leads every week or even every day for the same investment of time! It is certainly something worth considering I'm sure you'll agree!

To summarise, you may either continue working the telephone night after night, only to be rejected by potential customers for a 5th, 6th or even 7th time, or you may learn how to set your business up on the internet, on auto-pilot. I know how I would want to run my business and I will do it without losing my family and friends in the process!




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