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As with most New Year's Resolutions, marketing resolutions are seldom maintained past February. There are a lot of positive outlooks being broadcast and the economy is showing a slight recovery which means this could be the year you can revive your marketing efforts and make sure your prospects have an idea of who you are and what you're offering. These resolutions are worth a try in order to have an effective marketing this year.
Dust off the marketing plan you've resurrected, update it, and set new goals for the year.
There are new medial opportunities and new ways to engage customers like blogging and social media and these are the things you need to look into.
Another great idea would be setting realistic goals and to help you achieve them, you should set out the strategies as well.
You need a time schedule otherwise you will never achieve your plan. Each tactic and strategy should have a timeline mapped out for them.
Measure the effectiveness of your tactics, and the progress made towards achieving your goals.
Trying something new is a good idea and you shouldn't be afraid of this, particularly if the mold of your industry can be broken because of this. Traditional marketing tactics have their place, but it is those companies who move into new areas that are being noticed.
Hire a professional. Your website, brochure, banner ad, direct mailshot and any other advertising material should be designed by professionals. The result most of the time is not professional although much of it can be DIY. This year should be the year when you lift your company image above mediocre.
Because content is king at the moment, you need to start thinking about creating great content and how you can leverage it to the max.
Was the measurement mentioned?
A marketing plan that isn't implemented will make any difference. Make sure there are clearly defined responsibilities and timelines for each strategy and tactic. Helping to keep all involved on track, listing what needs to be done, by when and by whom, is a monthly marketing calendar. At the end of each month, send out a rate card - how much was achieved, what the results of the efforts were, and who needs to be recognized for their achievement of their part of the strategy. It is far more difficult to delay doing something if three or four people are going to get a report telling them you didn't do it - even if you're the boss!
Dust off the marketing plan you've resurrected, update it, and set new goals for the year.
There are new medial opportunities and new ways to engage customers like blogging and social media and these are the things you need to look into.
Another great idea would be setting realistic goals and to help you achieve them, you should set out the strategies as well.
You need a time schedule otherwise you will never achieve your plan. Each tactic and strategy should have a timeline mapped out for them.
Measure the effectiveness of your tactics, and the progress made towards achieving your goals.
Trying something new is a good idea and you shouldn't be afraid of this, particularly if the mold of your industry can be broken because of this. Traditional marketing tactics have their place, but it is those companies who move into new areas that are being noticed.
Hire a professional. Your website, brochure, banner ad, direct mailshot and any other advertising material should be designed by professionals. The result most of the time is not professional although much of it can be DIY. This year should be the year when you lift your company image above mediocre.
Because content is king at the moment, you need to start thinking about creating great content and how you can leverage it to the max.
Was the measurement mentioned?
A marketing plan that isn't implemented will make any difference. Make sure there are clearly defined responsibilities and timelines for each strategy and tactic. Helping to keep all involved on track, listing what needs to be done, by when and by whom, is a monthly marketing calendar. At the end of each month, send out a rate card - how much was achieved, what the results of the efforts were, and who needs to be recognized for their achievement of their part of the strategy. It is far more difficult to delay doing something if three or four people are going to get a report telling them you didn't do it - even if you're the boss!
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