Monday, July 21, 2014

How Pin Back Buttons Work

By Marylou Forbes


Buttons have been used from time in memorial. They have been there from the time when humans started to design clothes made from fabrics. They evolved from the wooden type, to the plastic, metal made and now from mixed materials. Pin back buttons are temporary buttons that are fastened to a safety pin at the back side which can be flat or curved. The front area usually carries a massage in form of words, letters, logos or even symbols that need to be made public.

Most are shaped round but a variety comes in different shapes and colors. There are a number of companies that have taken up mass production of the badges to meet the growing need. They try to customize the orders to meet some of their clientele standards. There are step by step easy procedures of making your own badge and when the skill is learnt more creativity can be added.

The pin badge is popular because it plays a double functionality. It is used to tie together two pieces of garments and at the same time pass a message. They are among the easiest way of marketing and advertising or passing information. As long as the back pin is worn the message stays. Due to their lightness in weight they can be worn often.

Historically, they can be traced to the United States in the year 1789 when the first president George Washington used them in his inauguration party and almost everyone present was seen spotting the political pin. Due to the buzz, clarity and its simplicity, it gained more popularity and by the year eighteen ninety three it was patented by Benjamin whitehead who added a thin film to enhance the durability of the badge.

This pin ups are also a form of artifact. A number of people have gone out of their way to make beautiful collections from them. With some dating back to several centuries ago, they preserve a lot of history that might have been forgotten or disappeared with time.

Politicians usually try to outperform each other during campaign periods. The candidates use all platforms to pass their massage to the potential clients. It is common to see the candidates and their supporters issuing fliers together with the campaign or political pins.

They have been taken up as a method of advertising by some companies to improve their sales with the ultimate goal being to meet targets and improve profits. They can be given as souvenirs and merchandise to clients and prospective customers especially during sales promotion.

Apart from the organizations using them for commercial purposes, individuals can also use them. People have different preferences and tastes that arise from their cultures, ethics, background, and regions.Use of printed scarfs, shits, hats, head and handbags is a common way of showcasing personality but the pin ups are less common.

It has bet the test of time because as long as there are people interested in the upcoming trends and styles, they will always provide a ready market for this product.




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