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It's clear that social media is approached, by many, as something of an ad-focused experience. Facebook, for example, has a number of ads that can be seen on news feeds and it's clear that some of these will be able to stand out more than others. Even though Facebook ads have been around for quite some time, it seems like matters will shift in order for the site to appear similar to that of Google. If you're curious as to what this means, an online marketing firm may tell you more.
Mashable posted an article about a new piece of technology developed by Kenshoo Social, an ad tech company partnered with Facebook. The technology in question, though in its beta stage, entails a new way for ads to be curated. Basically, it would be able to determine the sites that you click on through various search engines, Google and Bing included. This is where keywords can be looked into. As a result, more fitting ads can be brought to anyone's attention.
For those who are lost as to what exactly this means, take this example into consideration. What if you go onto Bing and decide to search for "televisions" before clicking on an online retailer that specializes in entertainment? When you log onto Facebook again, there is a good chance that there will be ads featuring websites that you will be able to buy TVs from. When you go about searches on Bing, or any search engine for that matter, advertisements on Facebook will be tailored to them.
It's not like the idea of targeting consumers based on websites that they visit is anything new. With that said, Kenshoo Social's approach should be noted by any online marketing firm because of how it is more keyword-based than anything else. In terms of social media and search engines, firms along the lines of fishbat understand the importance of keywords. When it comes to social media-curated ads, though, keyword results were not previously available to marketing specialists. With Kenshoo Social's technology in place, marketing stands the chance of changing tremendously.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
Mashable posted an article about a new piece of technology developed by Kenshoo Social, an ad tech company partnered with Facebook. The technology in question, though in its beta stage, entails a new way for ads to be curated. Basically, it would be able to determine the sites that you click on through various search engines, Google and Bing included. This is where keywords can be looked into. As a result, more fitting ads can be brought to anyone's attention.
For those who are lost as to what exactly this means, take this example into consideration. What if you go onto Bing and decide to search for "televisions" before clicking on an online retailer that specializes in entertainment? When you log onto Facebook again, there is a good chance that there will be ads featuring websites that you will be able to buy TVs from. When you go about searches on Bing, or any search engine for that matter, advertisements on Facebook will be tailored to them.
It's not like the idea of targeting consumers based on websites that they visit is anything new. With that said, Kenshoo Social's approach should be noted by any online marketing firm because of how it is more keyword-based than anything else. In terms of social media and search engines, firms along the lines of fishbat understand the importance of keywords. When it comes to social media-curated ads, though, keyword results were not previously available to marketing specialists. With Kenshoo Social's technology in place, marketing stands the chance of changing tremendously.
Is it possible that this method can be used in order to help consumers in the long term? I believe it to be true, especially when consumers now have the opportunity to be presented with fewer ads that are irrelevant to them and more that actually speak out to their interests. For reasons like these, marketers should make it a point to incorporate this sort of technology in the long term. If this product is utilized in the proper way, I have no doubt that both companies and consumers will benefit.
About the Author:
Kindly consult fishbat if you have any queries about the social media services of a trustworthy online marketing firm.. Free reprint available from: How An Online Marketing Firm May Look At Facebook's Potential Ads.
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